H. Market Analysis

Identify the customer for your companies product or service.

• Define your target market. Who are your customers?
• What are the demographics of your customers: education, economic status, age and gender?
• Is your market growing, or declining?
• What are the trends in your market?
• How will you attract, hold and increase a share of the market?
• Components of a Market Analysis
• Using Market Competitors Knowledge
• Traditional vs Digital Market Research Methods