How to Set Up an Art Exhibition
Whether you're exhibiting your own artwork or someone else's, setting up an art exhibition
can be a creative, fulfilling endeavor in and of itself. However, it does have its challenges
and you'll need good planning to pull it off.
1. Choose a theme. The theme is what will tie all of the artwork together and
determine the title of the exhibition.
2. Select a date. Give yourself plenty of time to pull everything together or
else you might end up with a sloppy job and poor sales. It is always best to hold an art
exhibition so that it includes a weekend. This will allow those working during weekdays
to attend and often families will make an outing of the event.
3. Find artists with work to exhibit. Browse at local art clubs, street markets
where you see artists with good work on sale, and ask anyone you know who is an artist
in your community. If you have chosen a narrow theme, they might bring along existing
artwork or they may have to paint or create new artworks. It is best to ask them first
what they will have the time for and interest in doing. Consider more than just paintings
- sculptures, models, artistic photos and glassworks are just some other possible ideas
that can be blended well with painted artwork or stand alone.
4. Determine the location of your exhibition. You can rent a large hall, but
many different kinds of spaces will do (such as a library or even someone's home, for
example). Ensure that the space chosen is well-presented, clean and modern. Laminated
flooring and white or pale walls with no pattern will look the best.
Consider how many art pieces will be needed to fill the space and compare that with
your estimate of what you will be exhibiting. Pay particular attention to available
lighting. Large windows can be good, and track lighting can be especially useful in
illuminating the work.
5. Frame the artwork (if applicable). People are more likely to buy artwork
that has been carefully and tastefully framed, rather than just simply mounted. But,
framing requires a deeper investment on your part - one that you need to be confident will pay off.
6. Set your prices. Consider all of your costs, including the fee for renting
the space, the framing, advertising, the artist's share, your share, and any percentage
donated to charity. Decide whether an admission fee will be necessary or appropriate.
7. Advertise the art exhibition. Make invitations and posters displaying the
same theme as the paintings, sculptures and other artwork. Include the exhibition title,
location, date, time, and admission fee. Put a poster up on supermarket bulletin boards.
Get in touch with local newspapers and tell them about the upcoming exhibition.
Advertise at local art schools and universities.