Powerful Presentations: How to Write and Deliver a Presentation to Remember
If the mere thought of standing up in front of an audience makes your knees quiver, you should know that
you're not alone. Public speaking is one of the top fears listed by Americans and for good reason - most
of us don't do it very often. My personal theory is that the fear stems from the possibility of failure.
What if I get up there and can't talk? What if they think I have no idea what I'm talking about? What if
I forget my speech?
After spending several years as a technical instructor and in sales, speaking to audiences of 4 to 400+,
I've built an arsenal of strategies for presentations. The truth is, even the most seasoned public
speakers get at least a little nervous before they step on stage. But the seasoned pros also know the
tricks to delivering seamless and engaging presentations.
Keys to Writing a Winning Presentation
Create an Outline. You may not
think you need to outline your topic, but be assured it will save you time in the long run. Outlining your
entire presentation before you set out to write it lets you organize the flow of information and ensure
that you have included all of the relevant topics. One great trick for outlining is to write each key
topic on a Post-it note and map it out on a large white board. The sticky notes can be moved and reordered
until you find a logical progression.
Determine the Proper Number of
Slides. If you are using PowerPoint, the rule of thumb is that each slide should require 2-3 minutes of
discussion. If you are speaking for an hour, 60+ slides will be too many. You know your topic best, but
25-30 slides would probably be appropriate for a one-hour presentation.
Limit the Amount of Text. Slides
that are too wordy will cause your audience to lose interest faster than the freeway fills up at rush hour.
Try to keep to no more than five bullet points and whenever possible, show instead of tell. This means
that you should illustrate your topic with charts, graphs, graphics or other visual representation instead
of words to keep your content engaging.
Minimize the Bells and Whistles.
A lot of activity or noise on your slides is bound to distract your audience. Resist the temptation to
pepper your slides with flashy activity or music unless it truly enhances your message.
Proofread and Spell Check- Twice!
Nothing kills a presentation faster than grammatical mistakes. You could be the most engaging speaker in
the world, but spelling errors and misplaced punctuation can cause your audience to lose focus and
question your credibility. I once watched an executive give a presentation with an emphasis on aspirin.
He spelled aspirin incorrectly on a series of slides and half the room was talking about it by the time
it was over, completely missing a very creative and interesting discussion. If you don't trust your own
proofreading ability, have a colleague review your presentation for you.
Keys to Presentation Delivery
Practice, Practice, Practice.
Even if you don't have an audience to test your materials on, lock yourself in an empty conference room and
start talking to the chairs. It may seem awkward at first, but it's the best way to calm your nerves and to
be as prepared as you can. When show time arrives and stage fright kicks in, if you've practiced to the
point of practically memorizing the whole speech, you will go into auto-pilot and deliver a flawless
performance - even if your brain checks out.
Pace Yourself. Nervous presenters
often talk too fast and rush through the materials. When you practice your speech, time it and give yourself
some room for questions or interruptions. To help with pacing, consciously pause between sentences and
slides. Two seconds may feel like an eternity to you, but it allows your audience time to absorb what you've
just said. Even taking a deep breath between sentences and slides can slow you down with the added advantage
of calming your nerves.
Film Your Performance. Professional
speaking programs use video cameras to show students how to improve their presence on stage. As painful as it
may be to watch yourself on film, this is the best way to discover your flaws and nervous ticks. You may find
that you sway, play with your pen, jingle the change in your pockets or look like you're dancing because
you're moving around so much. Using a video camera to capture your performance lets you identify your
nervous habits and break them before you leave the audience talking about how many times you said, "Um."