Small Business Online Marketing - Attract Visitors With A User Friendly Website Design
Do you have a website for your small business? If you do have a website you are ahead of
many other small businesses in your area.
How much control do you have over your website? What type of website is it? A static
e-commerce website, one on which the content rarely changes? Do you have the ability to
make changes and updates regularly, or do you have to wait for your webmaster? The answers
to these questions determine if you will attract visitors with a user-friendly website design.
Your Website is an Extension of Your Business Online
Regardless of the type of business you're in, if your business is at a physical location,
you know the value of creating an atmosphere that makes your customers and clients, as
well as potential customers and clients, feel welcome. It may the actual setting of your
establishment, or it may simply be the warm, welcoming smile that they are greeted with.
The same is true for your online portal - the door that opens to your business online.
Your small business online marketing strategy requires that your online portal or website
attracts visitors and encourages them to stay on your site, and later return.
Create a User-Friendly Website that Attracts Visitors
Your website must be designed to attract visitors and make it easy for them to navigate
from one page to the next so that they will enjoy the experience and want to return time
and again. Furthermore, your website should reflect your brand, the brand you want people
to remember after they've moved away from your site.
Here are some basic points to attract visitors with a user-friendly website design:
1. If you have a logo for your offline business, it would be wise to have that logo on
your website for continuity. Your visitors will more readily make the connection between
your offline and online businesses.
2. Your brand may be just reflected in a photograph with a warm smile or perhaps the
lettering of your website's name, which would likely be the same or very similar to the
name of your business.
3. Your concern should be about your customer's or visitor's experience when they visit
your online portal. It should be a pleasant one, and one of the things that will help is
to organize your tabs in a clear and consistent manner so that your visitor needs only the
minimum number of clicks to get to a page or retrieve the information they're looking for.
4. Keep your overall design simple and uncomplicated.
5. Make it easy for your visitors to contact you. This may mean the difference between a
one-stop visitor and one who becomes one of your best clients or customers in your local
business. Although you are marketing online, your business is offline, therefore make sure
that the physical location of your business is also listed on your website.
Domain Name - The Importance of a Keyword Rich Domain Name
1. Every website must have a domain name, and by selecting a domain name that reflects, to
some extent, what you do or what you offer to your target market, you will be setting the
stage to attract visitors to your website.
2. Another point to note is that your keyword-rich domain name may not necessarily be the
same as the name of your business. For example, the name of your business may be "Tim,
Your Friendly Handyman."