How and Why to Build a Linking Strategy for Your Web Site
Why would you want a linking strategy for your site? The most important reason is to drive
traffic to your site, which in turn would increase visitors that would either purchase from
you, make your web site more popular, or reach a larger audience to inform for your cause.
The second reason to develop a linking strategy for your site is to help increase your
rankings in the search engine. With Google this is very important for achieving high web
rankings, and I expect the other search engines to follow suit relatively soon.
There are many ways to develop a linking strategy where the links to your site will
multiply without any effort from you. This is the most effective way to generate links to
point to your site. In this article we will discuss how to do this, debunk myths, and how to
do this without unintentionally harming your site's status.
I personally don't approve of linking software that does the work for you. Why? Because the
software does not do a good enough job where it can tell if the site it has the same theme
or relative content that matches your site. Many errors slip through the process when this
is done, that can cause damage to the reputation and rankings in the search engine. Also
each site that you would like to link to you should have a decent PR ranking from Google to
help your site's rankings. (PR ranking is a method that Google uses to put a value on the
web site) If you have too many web sites pointing to you with a poor PR ranking it could
actually make your site drop in the rankings. And in addition sites with excellent PR
rankings would help your rankings a great deal.
Linking farms and automated link exchanges
Linking farms and automated link exchanges are not recommended for the same reasons as the
linking software. Poor quality links and potentially harmful to your site. In addition
these two methods carry another danger. If the site that links to has been put onto a black
list for spam, and your site points to that site your web site will automatically get black
listed and your rankings will go down as well. That is why I prefer one way links to your
site instead of reciprocal links. It may sound hard to do, but it isn't and I will show you
a way to do it below.
The more sites pointing to your site the better. Right?
Wrong! In the past search engines would rank you higher in the search engines by judging
the value of your site to the number of links pointing to it. But because people have abused
and try to cheat this system, the rules have changed. Now they actually penalize you for
too many sites pointing to yours if they are deemed suspicious. For instance many other
sites pointing to you with the same IP address (caused by you putting up mirror sites to
build links), links that point to that do not have the same content as you ("once I saw a
web design site having a reciprocal link with a lingerie site"), and links that have low
PR rankings pointing to your site (in this case the more the merrier does not work).