How to Start Influencer Marketing Campaigns That Work
Webmaster added these definitions:
An influencer is an individual whose effect on the purchase decision is in some way significant
or authoritative. A social media influencer has an audience and can reach consumers through their blogs
and social networks.
Influencer marketing is a type of marketing that focuses on using an influencer to drive
your brand's message. Rather than marketing directly to a group of consumers, you instead enlist an
influencer to get out the word for you.
Working with influencers is fast becoming the norm. Gone are the days when it was easy
to put your brand on social media and expect results with good content and social media practices.
Most marketers now agree that influencer marketing is not just an effective strategy but also
an imperative measure. The challenges of promoting your business are ever more pressing. Hence,
a multifaceted approach in winning audiences is necessary.
Influencer outreach is a challenge even for seasoned influencer marketers. Some companies
resort to compensating influencers one way or another to get favors. It's good. In fact, compensating
them, as in giving them freebies or discounts, works. However, there has to be something more
compelling than these extrinsic rewards. Otherwise, you may just lose them to other companies
with better offers.
One of the steps in influencer marketing is collaboration. This happens after you've
become friends with your influencers, by which time you will have gained their trust. Influencer
marketing examples we had in the past say being able to market with influencers is a result
of putting up a compelling body of content and building a relationship with these key people
in your niche.
Your work begins before you start influencer outreach!
Forget influencer targeting. If you're in the nascence of your business, your goals should
be product development, content generation, and social media management. We stress the importance
of working on things you can capitalize in the near future so that you'll have better chances
at winning influencers.
Social Media Mentions
Social media is basically the most convenient influencer marketing platform. It's where
we look for the right people. It's where we work with them. Influencer collaboration usually
happens on social channels like Instagram, Facebook, Twitter, and YouTube.
Influencers post shout outs every once in a while. When they do, people and pages they
get to mention benefit from them. Influencers drive followers to entities they mention. This
makes them social media drivers and movers. When an influencer mentions you, their followers
come to your page. Effectively, you can watch your reach and engagement increase dramatically.
Social media mentions can be in any form of content -- text posts, images, or videos.
There are also different ways of mentioning you. An influencer can tag you directly. She can
also mention a recent post of yours. She can also mention your brand.
Getting popular people on social media give you a shout out is a natural outcome of a
good influencer marketing strategy. It's easier to get people mention you once you have established
rapport with them. In other words, you have to make friends with your potential influencers
and then earn their trust. Once you're friends with an influencer, all you have to do is ask.
It doesn't get any simpler than that.
This usually works with influencers with less than 10K followers. These people are more willing
to work with people with brands in their niche, especially those who already have substantial following.
Offer good things in return
Making friends with people is sometimes a difficult task. Sometimes they are just unyielding
or too busy. Some social media celebrities are cynical about followers who suddenly message
them and ask them favors. If you can't start friendships with them, offer something nice. What
you can offer is up to you. It can be a product sample for a single mention. It can be a 6-month
free service subscription for an ongoing social media collaboration.