Welcome to Bucaro TecHelp!

Bucaro TecHelp
Maintain Your Computer and Use it More Effectively
to Design a Web Site and Make Money on the Web

About Bucaro TecHelp About BTH User Agreement User Agreement Privacy Policy Privacy Site Map Site Map Contact Bucaro TecHelp Contact RSS News Feeds News Feeds

Victims of Sandy Hook

Stop the Slaughter of Innocents. Congress is bought and paid for by gun lunatics and gun promotion groups. If you want to live in a safe America, help buy Congress back for America. Send a donation to Mayors Against Illegal Guns, 909 Third Avenue, 15th Floor New York, NY 10022

A-Z of Increasing Your Online Marketing ROI

A - Affiliate Marketing

Merchant products are promoted on 3rd party (affiliate) websites. When visitors click through from the affiliate site to the merchant site and make a purchase then an agreed fee is paid to the affiliate. If you advertise your products online, affiliate marketing is an efficient way to generate additional business. It is a cost effective form of advertising for merchants, and a simple way for affiliates to earn revenue from their website.

B - Banner Advertising

Banner advertising generally has a low response rate, often yielding about 2 visitors per thousand banner impressions. Despite the relatively poor value of banners for driving traffic, banner advertising can be particular useful in certain circumstances such as raising brand awareness.

C - Categorise

Structuring your site well can be worth its weight in gold, not just to users of your site, but also to search engines. A well structured site in terms of infrastructure (i.e. directory structure, page naming convention) will not only tell your visitor what the page is about quickly, but also provide the search engines with an idea of what the page is about before it is indexed.

D - Differentiation

A unique Marketing Campaign that allows a company and⁄or its products and services to stand out from its competitors. Having a niche product or service makes the job of marketing your product or service much easier. If your service is not unique, it is often possible to identify a "unique selling point" of your product or service.

Focus on your unique selling points, those products or services that differentiate you from your competitors, and ensure you portray these to your potential customers. There are many aspects that can make you similar to your competitors, so ensure your unique selling point is clear to your customers. This can make a significant difference between success and failure.

E - E-Mail Marketing

Using e-mail as a means of communicating commercial messages to an audience (Direct Marketing) can be a profitable addition to your marketing strategy. This could take many forms:

o Targeting your existing client base with additional services or products.
o Targeting your existing client base with the purpose of enhancing the relationship of a client with its current or old customers and to encourage customer loyalty and repeat business.
o Targeting your existing client base with the purpose of selling 3rd party products for a fee.
o Purchasing a list of client email addresses for the purpose of marketing your products to a new client audience.
o Adding your advertisements to e-mails sent by other companies to their client base and marketing your products to a new audience.

Direct marketing is popular with companies online as it is:

Low cost : Compared to direct mailing or printed newsletters the costs are negligible. The advertiser does not need to pay for production, paper, printing or postage.

Immediate : It is instant, as opposed to a mailed advertisement, an e-mail arrives in a few seconds or minutes.

Trackable : It is easy to track. An advertiser can track hits, conversions and rise in sales. Real-time.

Far reaching : Direct marketing can reach substantial numbers of e-mail subscribers who have opted-in (consented) to receive e-mail communications on subjects of interest to them.

RSS Feed RSS Feed

Follow Stephen Bucaro Follow @Stephen Bucaro

Fire HD
[Site User Agreement] [Privacy Policy] [Site map] [Search This Site] [Contact Form]
Copyright©2001-2017 Bucaro TecHelp 13771 N Fountain Hills Blvd Suite 114-248 Fountain Hills, AZ 85268