• Are you monitoring your website traffic? • Is your traffic increasing each month? • Where are your visitors coming from? • What keywords are they using to find your website?
Without answering these questions you'll have no idea if your marketing strategies are
working effectively. Traffic is the lifeblood of your online business. If you don't monitor
and analyze your traffic you won't know what to change to make your online business successful.
Here are two Free Tools to Monitor Website Traffic
AWStats is a free powerful and featureful tool that generates advanced web, streaming, ftp or mail
server statistics, graphically and is distributed under the GNU General Public License.
If your website is hosted on a Linux server then you'll have access to the web hosting
control panel (cpanel). Look for Awstats under "Analysis and Log Files."
Here's a summary of the most important stats you'll see displayed:
• Number of unique visitors, visits, pages, hits and bandwidth (displayed
by month, week, day and hour). • Countries your visitors are coming from. • Top 25 web pages accessed. • Browsers used to find your website (ie Google Chrome, Firefox, Internet Explorer, Safari). • Operating systems (ie Windows, Mac, Linux). • Links from external pages (not search engines). • Keywords and keyphrases used to find your web pages.
Watch this short video on Awstats
The best way to use Awstats is to watch for trends each month. For example if most visitors
are using Google Chrome to view your website make sure it displays correctly in this browser
otherwise visitors will leave immediately.
This free tool offered by Google gives you even more comprehensive statistics than Awstats.
To use it you just need to sign up for a Google Analytics account then copy and paste the code
provided into each html page. It's even easier if your website is built on WordPress because
you can install and activate a Google Analytics plugin.
The main stat categories and sub categories include: