What is an Autoresponder and How It Will Benefit Your Business?
• How often do you buy something online at first glance?
• Do you often purchase a product after several reminders?
• Do you want to automate your email marketing messages?
Online marketers lose many of their customers because they try to make a sale on first
contact. For example they direct the customer to a sales page hoping theyíll buy their
product. If the customer leaves without buying anything they lose the customer forever.
Instead if they had got their email address and sent them a series of follow-up messages
they would increase their sales. This is because most people donít purchase a product the
first time they read or hear about it.
What is an autoresponder?
A simple explanation is that an autoresponder is an email that is sent out
automatically. For example when I go on vacation Iíll set up an autoresponder on my server
that thanks the person for their email and says that Iím currently out of the office. This
is a single response autoresponder that Ďs often included in your web hosting service.
This is software or a script that automatically delivers a series of messages over
several days, weeks or months. So instead of your customer receiving only one message they
receive a new message every couple of days. The beauty of this method is that you stay in
touch with your customer.
How an autoresponder will benefit your online business
1. Generate more sales and/or subscribers
If you send a series of emails containing valuable information every few days it will
boost your online sales because each message reminds your customer about the product youíre
offering. Make sure you direct the person to your sales page at the end of each message.
2. Build relationships
Autoresponder software enables you to send out a newsletter every week or 2. Simply
create a landing page containing the subscription box for visitors to opt-in. Once they
are on your list you can send them a series of follow-up messages (ecourse), a newsletter
or a free report.
3. Send subscribers to your blog or website
By consistently building your list of subscribers you can send them to your blog or
website whenever you have written a new article. You can also offer them new products.
4. Survey subscribers
Before creating and marketing a new product you need to know if it is something people
want. Use your autoresponder to survey your list. if there is no demand for your product
youíll have saved yourself a lot of time and money.
5. Track results
Use the tracking tools and reports of your autoresponder service to track the click
through rate of your messages. You can track how many people read your email and clicked
on your links.
6. Email deliverability
Professional autoresponder companies make sure your email gets delivered. They have
established good relationships with major Internet Service Providers (ISPs) and Email
Service Providers (ESPs).
7. Eliminates sending messages manually
Instead of creating and sending each email message manually, write up a series of
messages (or articles) then deliver them automatically through your autoresponder. The
software enables you to create unlimited messages to multiple niches. You can keep
everything organized from one application. This will save you time and money.
Herman Drost is the Certified Internet Webmaster (CIW) owner and author of
www.iSiteBuild.com. To take a
test drive of a professional autoresponder and see how it will benefit your
online business go to: