How To Create an Email Marketing Campaign
Your First Email Marketing Campaign
Congratulations! So you've started your business and now you are thinking of landing
your first contact. You heard money is in the list and you are now thinking of creating a list
of prospective clients for future marketing purposes. Or perhaps you haven't created your first
contact but you intend to start a list.
The thought sounds exciting and adventurous until you discover that you can lose those
hard earned contacts and worse, you could be criminally charged for spamming or sending unsolicited
emails on the internet. Most of us are unaware that there are laws that prohibit businesses
sending unsolicited emails on the internet and we become liable when we do the wrong thing.
In this article, I will show you how to create an email campaign without putting you
or your business at risk. You will develop what is called a "whitelist" which means a list
of authorized contacts while maximizing your earning potential through lead generation. You
will also learn what is email marketing, how to build your first authorized email list, how
to create autoresponders, and how to use email marketing as the premier tool for success in
your business. Let's start with sending a clear message...
Sending Loud and Clear
Let us say that you have never sent an email before and you are thinking of introducing
your products and services to potential buyers. The first impression is always the best foot
inside the door of any business. Therefore you want to ensure that an introductory letter is
prepared. This should be brief and highlight the features and benefits of your business to the prospect.
Once your letter is prepared, make sure it is edited properly before sending it to your contacts.
Depending on the nature of your business, you should target people who would be interested in your offer.
In order to determine this, you could look at the yellow pages within your neighborhood or community,
After you have identified your market you are now ready to make your first communication
with them. This communication is referred to as an email marketing campaign, but first, we
need to seek permission from these contacts. Many would ask the question: "what is email marketing"?
We will now look at how an Email Marketing Campaign aids in this communication...
Email Marketing Campaign
This form of communication is one of the best ways to communicate effectively with your
contacts. It is a planned and organized way of sending emails, newsletters, updates or marketing
information to your customers and prospects in a timely manner.
Time-based emails are normally automated and sensitive. Sending an email at the wrong
time could negatively impact the desired response. On the other hand, sending emails regularly
and on a timely basis could improve the possibility of future business between parties.
With that being said, there are 4 important things to look for in an effective email marketing campaign.
1. Who is sending the email- It is legally mandated that contact information is affixed
to your email campaign. This adds credibility to your message and creates trust about your business.
2. Content- This form of communication is different from ordinary emails because it is
specific to your business. Whether you are sending a newsletter, or you are informing your
contacts about an offer or promotion, it must be clear in your mail.
3. Action- Your email must have an action at the end for it to be effective. These actions
are normally linked to a sales page, an offer or a giveaway. If one is sending a newsletter,
it must be very informative and entertaining. It should highlight community happenings, events or notices.
4. Opt In Features- Unfortunately, there could be a time when your contact is no longer
interested in your offers or business. He or she should have an option to exit your program.
It is mandated by law to have your unsubscribe button at the end of your email marketing campaigns.