Ten Super Fast Ways to Build Your Opt-in List
It is a well known fact that the key to successful online marketing comes from building
a well targeted and responsive opt-in email list. This is mainly because your online marketing
success comes from building relationships with a large subscriber base, but just how do you
go about doing this?
An opt-in list is when you are given the option to receive bulk emails that are also
sent to a large majority of other people. Generally you need a person's permission to add them
to such a list otherwise it will be seen as spam. Regardless of what you're promoting or selling,
if you want to succeed online you need to build up your own opt-in list. Most professional
marketers use double opt-in which means subscribers must fill in an opt-in form on a web page
and then confirm or verify their subscription in an email sent to them. This eliminates any
Virtually everyone uses email so it won't be too hard to build your list if you use some
of the simple tactics listed below. Keep in mind, using an opt-in contact list should have
a place in everyone's marketing plan as it is cheap, fast, and still more effective than other
outdated methods of promotion and marketing. This is because a large majority of the people
who are making money on the Internet are those who have built up a large opt-in list or are
using strategic follow-up emails in their marketing. They will have refined, looked after and
built up a trust with the people on their list who they can contact in the future.
If you need any help with how to approach compiling your opt-in email list then below
are ten quick and sure ways of getting people to sign up for your contact list:
1. Set up an auto-responder which will automatically send out messages to your visitor.
It can be set up with a series of compelling messages, which will encourage your subscribers
to buy your products or join your business. Using Pop-Ups, Pop-Ins and Slide-In forms on web
pages will quickly build your list.
Some professional marketers make the "Close" button on this pop-up form very hard to see,
so that visitors will subscribe as a means of closing out the window. Use your own judgment
here, do you want to be this sneaky? It's not exactly the best way to start a relationship,
but many savvy marketers use it. This is the equivalent of "getting your foot in the door"
and then these marketers follow-up with quality content to really get and hold your attention.
2. Have a concrete image or graphic of your ezine or newsletter when giving people the
opportunity to sign up as this will increase your conversion rate. Your ezine or newsletter
can then be sent out daily, weekly, monthly or whenever you need to send it. Relationship building
is the key here because you just don't want a list, you want a responsive list.
3. Make it real simple for people to subscribe to your opt-in email; it needs to be quick
and easy in order to encourage people to do it. For example you could put a simple form in
the left hand column of your websites home page and other pages if possible. Most professional
marketers place their opt-in form on EVERY page of their site.
4. Use social media sites like Facebook, MySpace, YouTube, Twitter... truth be told all
of these sites are only glorified List Builders; make sure you're taking advantage of them
to build your list of contacts.
5. Use Forums - there are literally thousands of forums and discussion boards so all
you have to do is find one that relates to your particular business and then participate in
the discussion. The key is to get targeted subscribers, ones interested in your topic or subject.
6. Promote your website and yourself - this can be done through such things as article
writing. This will promote your site in a way that will get your site known and recognized
by more people; become an expert and people will want to get to know you and what you have
7. Ezine advertising is a cost effective and quick way to attract visitors to your site
in order to get more subscribers. Ezine ads can be a very cheap and effective way of building
your list quickly. Many professional marketers also use co-registration strategies - this can
be simply done by adding a form where your subscribers can check to subscribe to other related
ezines or newsletters. You promote my list, I promote yours.