They Won't Subscribe to Your Newsletter Unless
Having an opt-in list of people signed up for your newsletter is vital to the success
of your internet marketing company but how do you get them to subscribe? In this article
we discuss some reasons why people may not be signing up to your newsletter and what you
should be doing to build your opt-in list.
They Won't Subscribe to Your Newsletter Unless You Have an Opt-in Page
The first step to creating an opt-in list and getting subscribers for your newsletter
is to have an opt-in page where people are compelled to give you their email address. Many
affiliate marketers tend to ignore having their own website and so people won't be able to
subscribe to their newsletter because they do not have an opt-in page to collect leads.
They Won't Subscribe to Your Newsletter Unless You Give Something in Return
When preparing your opt-in page to get subscribers for your newsletter it is important
to think about what you are going to give people to encourage them to sign up. Often just
asking people to subscribe to your newsletter is not enough, they get plenty of emails
everyday as it is and they are not really sure if they want another one, but if you give
them an offer they can't refuse such as giving away a free report, e-Book or piece of
software then you can easily change their minds. When you consider what to give away you
need to ensure that the item you are offering is of high quality and something that people
feel they need or desire. If they feel they can get something better somewhere else they
will not give you their email address for it and if they don't feel they need or desire it
then they will not feel any need to give you their email address to get it.
They Won't Subscribe to Your Newsletter Unless You Assure Them of Their Privacy
People are not going to subscribe to your newsletter if they think that you may sell
their information or distribute it in any other way. When preparing your website it is
important to also create your privacy statement which tells your visitors exactly how you
plan on using the information they give you and how you will not use it. Never sell, hire
or in any other way distribute email addresses that people give you in confidence.
They Won't Subscribe to Your Newsletter Unless You Give Valuable Information
People are not going to subscribe to your newsletter or stay subscribed for long if
they do not receive valuable information from your newsletter. Do not use your newsletter
to hard sell but instead provide information that they find useful and informative and
then sell your products through this information more subtly.
They Won't Subscribe to Your Newsletter Unless You Market It
In order to get people to subscribe to your newsletter you need to market it and you
need to market it to your target market. Use marketing techniques such as article
marketing, forum marketing, search engine optimization and pay per click advertising to
approach the right target market and encourage them to sign up to your newsletter.
In conclusion, email marketing is vital to the success of your internet marketing
business but how do you get people to subscribe to your newsletter? People will not
subscribe to your newsletter unless you have an opt-in page, giving something away, assure
them of their security, provide valuable information and then market your opt-in page and
encourage new subscribers to subscribe to your newsletter.
Alex Edevane is an accomplished internet marketer and educator focusing on innovative
and unique techniques for building a successful online home-based business. To learn more
about Alex's revolutionary techniques please visit