Sell More Books With an E-mail Newsletter
If you're selling your book online, you're practically guaranteed to increase sales
by publishing an e-mail newsletter, or "e-zine." Why?
Well, for a start, it's a super way to give readers a taste of your expertise and
style along with samples of your content. This ensures they'll come to be familiar
with you, trust you, and hopefully buy your book when they're ready for more
information. Also, it's a great way to capture prospects who aren't ready to
buy your book when they visit your site, but are still interested in the info you
have to share.
Based on my own experiences in marketing my manual, "Boost Business With Your Own
E-zine," here are seven ways to help increase book sales using an e-mail newsletter.
1. First thing: Encourage e-zine SIGNUPS on your Web site where you promote your book.
Before you even begin publishing, start collecting e-mail addresses. Place a signup
form in many places on your site to invite visitors to subscribe to your free e-zine.
This way, if a visitor isn't interested in buying your book today, she can sign up
for your free e-zine. Now you haven't lost her, and she'll learn even more
about your book from being a subscriber.
E-zine publishers also report GREAT signup results using pop-up and pop-under boxes
at their Web sites. On my website, I feature a signup form on EVERY page, as well as a
pop-up box. On my second site, I have a pop-under box that appears once you close the
Remember: NEVER sign anyone up without her permission!
2. Feature EXCERPTS and/or TIPS from your book in your e-zine.
These can be either direct excerpts or short tips that summarize some of your content.
Go through your book and highlight individual tips or small sections that could stand
well on their own. Just don't give away the whole store! For example, giving your
readers a whole chapter of your book in each issue is going overboard.
Besides lifting material directly from your book, try some other spins on your topic
such as a list of top 10 tips, a how-to article, a list of resources, or a review of
a trend in the industry.
Example: One of my clients, a life coach, has a hard-cover book out right now that
features 101 tips on how to attract what you want in life. Each issue of her weekly
e-zine features one of those tips, along with a brief explanation of how to implement it.
3. Directly after your article, give a quick PROMO BLURB that shamelessly plugs your book.
Why right after the article and before anything else? If someone reads your article/tip
and says to themselves, "Gee, that was great information," they'll be ready to hear what
else you have to share on that subject. Really pump it up and have a good time with it.
Example: "Did you like today's article? If you did, you'll LOVE my new e-book,
Double Your Business in Six Months. It's jammed with more than 257 great ideas
to help you grow your business FAST. Satisfaction guaranteed or your money back. Order
now at [Web address here] and you can begin using my best tips within minutes."
4. In each issue, offer a TESTIMONIAL from one of your book purchasers.
Let your readers know that many other people just like them ARE buying your book and
LOVE it. Idea: Create a small section in your e-zine for this purpose. In each issue,
feature a short testimonial from one of your readers here.
Example: "What 'Beauty Blastoff' Readers Are Saying: 'I can't tell you how much your
book has helped me improve my appearance. Thanks to your tips, I've lost 20 pounds,
cleared up my skin, and rid of all my unwanted hair. Now my rich ex-husband even wants
me back. You're a saint!' -- Suzy Smitten, Los Angeles, Calif.