Five Strategies for Organic SEO
Of all the Internet marketing strategies in use today, organic search engine optimization
- or organic SEO - one of the oldest, battle-tested methods of achieving top rankings in the
search results. Organic SEO works to build rankings for website based on having highly relevant
content that is applicable to the keyword phrases that users are searching for.
To achieve high rankings in the organic search results, there are a variety of both on-site
and off-site SEO strategies that work in tandem to help build authority and trust with the
search engines on selected keyword phrases.
Below you can read five basic strategies that search engine optimization companies use
in order to benefit their clients' organic SEO strategies.
1. Conduct exhaustive keyword research:
Keyword research is the process of uncovering the most beneficial key phrases that Internet
users are searching for that you'll want to target for your organic SEO campaign. Before you
start your keyword analysis, you must determine who your target audience is and whether you'll
target Internet users on a local, regional, national or global scale.
If you're simply targeting local searchers, you'll want to uncover keyword phrases that use
geo-specific modifiers for your keyword targets (i.e. Rental Cars in Atlanta or Atlanta Rental
Cars.) There are many useful tools that allow you to conduct keyword research to find which
phrases are being search for by Internet users. One of the best is the Google AdWords Keyword
Tool, which is a free keyword analysis tool that lists keywords based on their search volumes
and how competitive they are.
2. Have strong SEO copywriting:
Once you've uncovered the most beneficial keywords for your organic SEO campaign, you'll
then want to have a professional SEO copywriter develop optimized web content for your website
that uses these keywords in a strategic manner that benefits organic SEO.
Each web page on your site should be dedicated to on main keyword phrase or topic and that
keyword phrase or topic should be used throughout the web content on each page strategically
in header tags (H1, H2, H3, etc.) and throughout the body text. Utilizing strong tags on your
keyword phrases also lets the search engines know that this word is more important than the
others on your web page. Having well optimized SEO copywriting is a key ingredient in the
overall success of your organic SEO strategy.
3. Optimize Your Meta Tags:
Meta Tags are informational tags that tell the search engines what your web page is all
about. There are three main Meta tags that you can optimize for organic SEO benefits. The
first tag is the Title tag. The Title tag, which shows up at the very top of each page in
on the search engine results page (SERP) should include your targeted keyword phrase toward
the front of the title tag. This also holds true for the meta Description tag, which is the
second most important meta tag that you can optimize.
The meta Description tag is a brief 170-200 character content block that shows up directly
underneath the page URL on the SERP. Including your targeted keyword and a variation of that
keyword is a best practice for optimizing your web page for organic SEO. The final meta tag
I'll discuss is the meta Keywords tag which has become less and less important for organic SEO.
This tag was often abused by SEO companies that stuffed the tag with every keyword under
the sun. Now Google doesn't even use this tag to factor into how well a page ranks for
certain keywords. I still use it however, because it's like dotting the 'i' on your meta tags.
Don't over stuff the tag, but include your main keyword phrase and a handful of closely
related keyword variations in the tag.