This book introduces new ways of looking at online content and provides key illustrations that show how copy influences search engine rankings and sales conversion in unique ways. If you're a small to medium-sized business looking for a way to maximize online marketing, this book will show you how.
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Content Rich: Writing Your Way to Wealth on the Web

Content Rich: Writing Your Way to Wealth on the Web

Content Rich: Writing Your Way to Wealth on the Web is the first definitive search engine optimization (SEO) copywriting guide. It introduces new ways of looking at online content and provides key illustrations that show how copy influences search engine rankings and sales conversion in unique ways. If you're a small to medium-sized business looking for a way to maximize online marketing activities, Content Rich will show you how it can be performed for a fraction of the traditional cost and in ways most companies never consider.

This book also discusses the future of online content and examines ways to leverage the combined power of all types of web copy - including site, landing page, blog, article, email, newsletter, PPC ad, and press releases - to give your business a clear competitive advantage.

Reader Irene Watson of the Reader Views website says,"The sub-subtitle of this book is 'The Complete SE0 Copywriting Guide for Search Engine Rankings and Sales Conversion' which caught my eye immediately. Like anyone else that has an online business, I'm always striving to keep my sites in high rankings with the search engines. With millions and millions of sites and each one of us competing for the top stops, we need to keep on top of the how-to. Jon Wuebben's book is the how-to from beginning to end!

"It has been a slow go for me to get through this book because every page, and I mean every page, has something on it that needs to be done or checked out. For example Wuebben says 'Here is something you should do right now; jump on to Google and type in "site: www.yourdomain.com" - fill in your domain with whatever your site URL is. What pops up are all your titles and descriptions for pages indexed by Google.

Are they all the same? That needs to change! Every page needs unique titles and descriptions.' I did this immediately and yes, we need to change. In fact, we are in the process of doing that now. We used a template before that entered the same thing on every page. Well, we are finding out this isn't the right way to go and have to change near 5000 pages manually! This is a big thanks to Jon Wuebben.

"There is so much information in this book it could be very overwhelming, however, it is also information that is extremely important for anyone who has a web-based business. Wuebben covers things like SEO website copyrighting, going viral, pay per click, and outsourcing. He also gives case studies as well as resources.

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Social Media Marketing All-in-One For Dummies

Social media continues to evolve at breakneck speed, and the savvy marketer needs to keep up. This bestselling guide to social media marketing covers the newest vehicles, including Groupon and Rue La La, location-based services like Foursquare, and new social networking sites like Google+ and Pinterest.

Checklists, case studies, and examples will help you decide the best places to spend your marketing dollars, and you'll learn about valuable social media tools and analytics methods that can help you assess the success of your efforts. It is the perfect guidebook for the social media strategist, website manager, marketer, publicist, or anyone in charge of implementing and managing an organization's social media strategy.

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