One of the main factors to improve search engine rankings is the number of links pointing back to your web site from other sites (backlinks). However if the links are not from related sites this could jeopardize your rankings. The best links are natural links.
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Improve Search Engine Rankings With Natural Links

One of the main factors to improve search engine rankings is the number of links pointing back to your web site from other sites (backlinks). However if the links are not from related sites this could jeopardize your rankings. The best links are natural links.

What are natural links?

These are links that relate to the subject matter on your web site. For example, I build a site all about camping showing why, where and how to camp. If a national state park web site links to my camping site it would called a natural link because it expands the locations where to camp and my camping site would provide valuable camping knowledge for their visitors.

What are unnatural links?

These are links that are unrelated to the content on your web site. Google can detect these types of links which may decrease your rankings.

Types of unnatural links

Automated link building systems

There is software and scripts that can automatically generate links. The problem with this system is that you have no control over the quality of the links. For example if you receive links from gambling sites Google may penalize your site by lowering its rankings.

Paid links

Paid links can also lower your rankings because it's seen as gaming the system. To read more information on paid links visit: Selling Paid Links Can Hurt Your PageRank Or Rankings On Google

Here's a quote from Google webmaster guidelines:

"Don't participate in link schemes designed to increase your site's ranking or PageRank. In particular, avoid links to web spammers or "bad neighborhoods" on the web, as your own ranking may be affected adversely by those links."

How to generate natural links

1. Write good content

When writing content try to place yourself in your visitors shoes. Address their wants, needs and problems. If the content helps solve their problems they will want to link to it. If you create well written content other sites such as search engine directories, blogs, social marketing services will naturally want to link to you.

2. Optimize your content

Search engines index content that contains keywords people are searching on. Before you begin writing content use the free wordtracker tool to determine how many searches your keyword receives. It will generate a list of related keywords you can weave throughout your content. This will make it easier for search engines to find the content and send visitors to your web site.

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