17 Highly Effective Strategies to Increase Search Engine Rankings
(Part 1 of a 2 Part Series)
Search engines are still one of the most effective ways to drive traffic to your web
site. This is because it is highly targeted traffic. A person searching for a particular
phrase on a search engine, gets taken to your web site.
It makes sense then, to make your site as attractive as possible to the search engines, so your
rankings will improve, giving you more visitors which leads to more sales - your ultimate goal.
Here are 17 powerful strategies you should implement, to substantially increase search engine traffic:
1. Keyword Density - the ratio of keywords to on your visible page to non-keywords is
called Keyword Density. i.e. if you have 100 words on your page and 3 of those words are
"boat" or "boats", then you will get a keyword density of 3% of your text for the word "boat".
Try to aim for a keyword density on your site from 3-20%. This will give you a good range.
You can analyze your keyword density by using these online tools:
2. Keywords in your domain name - try to incorporate one of your keywords or a keyword
phrase in your domain name. i.e. www.isitebuild.com (building web sites) or
www.ihost-websites.com (hosting web sites). This may also help people to memorize your
name when they are looking for this service.
3. Page Title - write a short descriptive title of 5-8 words for your web site, containing
your primary keywords or keyword phrase. The page title is the first thing that people see
when your site appears in the search engines. Begin your title with a capital letter, then
follow with lower-case letters. This makes it easier to read than titles with all words
capitalized. Place your most important keyword phrase toward the beginning of your title tag.
4. Description Meta Tag - some search engines will include this below your title. Choose
20 of your most important keywords and write a 200-250 character sentence about your site. Don't
repeat your title description but write a different one with different keywords. Some search
engines will just take this description meta tag, some will use both the title and description tags.
5. Keywords Meta Tag - research 50-100 keywords people would insert in the search engines
to find your site. A great tool for doing this is the
keyword suggestion tool or Wordtracker.
Refine this list to your 20 best keywords or keyword phrases.