Make Your Website Profitable in 24 Hours ... Or Less!
Google has indexed over 8,168,684,336 web pages. That means there are a lot of websites out there
competing for traffic, and for the dollars that will result from that traffic. The Internet is a
very profitable place for some, but the vast majority of webmasters are barely making enough money
to justify the expense of maintaining a website at all. The high cost of quality advertising is
prohibitive for most webmasters, and without the ability to generate traffic, there's little or no profit.
Fortunately, there is an easy and inexpensive way to promote a website, and get better results than
the most flashy and expensive ad campaign would ever yield. Let's strip away all the commercialism,
peel back all the layers, and look at the World Wide Web for what it really is. The World Wide Web
was created, and exists today, not for the purpose of making you money, but to facilitate an
exchange of information with others.
Imagine for example, that you run a website that sells a product like an electric grill. Now imagine
trying to sell that grill by running banner ads or using some other conventional type of online
advertising. Perhaps a few orders will come in when people who happen to already know they want that
type of grill see your banner ad and they also happen to be ready to buy at the time they see your
ad. Perhaps if the ads are run long enough and in highly visible locations on the right sites,
enough orders will come in to justify the expense of running the ad ... if you're lucky.
In order to have a real chance of success you would probably have to spend thousands of dollars on
advertising before seeing a single order come in. But, what if you were to embed your ad in
information that people who would want your product are actively seeking? What if there was a fast
and easy way to distribute that information to millions of people for free?
Let's look at a different approach to marketing that same electric grill ... writing articles for
e-zines. There are thousands of e-zines out there covering every imaginable topic. Preparing and
distributing fresh content on a regular basis is a difficult task, so most e-zine publishers
appreciate relevant article submissions. Article submissions cut down on the publisher's workload,
and reduce or even eliminate the need to keep writers on the payroll ... something that isn't
possible for small, independently run e-zines.
Furthermore high quality content is essential for publishers to build and maintain a subscriber
base, and that is something that is necessary if potential advertisers are to perceive value in
placing ads in any given e-zine. Many e-zine publishers rely on article submissions, and authors
depend on the exposure they receive when their articles are published. This is a win-win situation.
The e-zine publisher receives fresh content that can be published for free, and the author receives
free distribution of his or her article to a very large readership.
Continuing with our example, to promote a product such as an electric grill, you would focus on
e-zines related to topics such as cooking, healthy eating, weight loss, etc. E-zines on any given
topic will often have a collective circulation of millions of readers. Imagine the potential
for profit in writing an article about healthier eating that discussed the advantages of using a
grill such as the one you're selling.