Easy Ways to Suck Prospects Into Your Sales Letter and Keep Them Reading Until They Buy!
If you want your sales letters to hold your prospectís attention like a car accident ...
if you want readers to stick inside your ads like flies stuck in a glob of glue -- then
keep reading because Iím going to reveal the secret for creating your own "stick like
glue" sales letters and ads.
The biggest challenge we face when writing a sales letter is keeping the prospect engaged.
Lose them for a moment and theyíll drift off into slumber, or more likely, click away from
your web page. Either way, youíll lose them forever.
To really boost the effectiveness of your sales letter, you need to feed your prospects
ALL of the information they need to make a decision to order. How can you keep prospects
hanging on your next words so you can give them all the information you need to? Hereís
two powerful ways...
1. Make a Promise to Reveal
This technique is absolutely devastating! It works by dangling a carrot in front of your
prospect. You get them interested in something you say, and then you make the promise to
reveal the explicit details further in the letter. Hereís how it works. I might say to you...
"I learned this devastatingly powerful secret that works every time, and has a proven
track record of instantly doubling a sales letterís conversion like magic. Best of all,
you can apply this to your sales letter with two minutes of work, and I guarantee that it
will instantly increase your conversion. In a moment, Iím going to tell you how to use this
amazing little technique in your own sales letter. But first..."
And after I say "but first", I can continue spoon-feeding the prospect more information on my offer.
If you know your prospect well (and you must), then you can imbed your copy with these
little teasers to keep them hanging on your next word. Of course, you must deliver too.
This technique will fail miserably if you get the prospect excited and donít deliver.
2. Ask Them Questions
Create questions in your sales letter that the prospect must have answers for. This works
like crazy to keep your prospect interested. For instance, if I was writing a letter for
dog lovers introducing a new dog food, I could use a question like. "Can the wrong dog
food really shorten the life of your pet by as much as 7 years?"
Iíll tell you what. If you owned a dog you would be glued to the page to have your question
answered. And in that time, where I start to give the answer, I can actually give more
information about the product Iím offering.