Be more successful - Create "ME INC."

by Karla Brandau

Would you like more...
• "Achievement Minded" status in your organization or with your clients?
• Or the right kind of projects or clients?
• Earning potential?

Then take three steps to develop an image that brands you! Start today to create "ME INC."

In our chaotic lives filled with confusing messages from a plethora of competitors, a personal brand makes you impossible to ignore and prevents you from becoming a commodity like wheat, sugar or coffee beans. Commodities are bought and sold every day on the world market with their prices determined by supply and demand forces. The brand with the best perceived value has the advantage and achieves greater results.

The days are gone when you could just show up, do your work, and expect to get noticed. In our global economy, bright and brilliant people all over the world compete for the same positions. Many are willing to work for commodity like prices. Developing your "Me Inc." will brand yourself and create a distinctive value enabling you stand above your closest competitors. This is true whether you are an entrepreneur, a small or mid-size business owner, or an individual pushing for a promotion to the executive suite.

Personal branding is a natural aspect of how people evaluate one another. You don't need a master's degree in marketing to put it to work. Personal branding lets you control how other people perceive you. You're telling them what you stand for but in a way that's so organic and unobtrusive they think they've developed that perception all by themselves.

Personal branding, creating "Me Inc.," takes your skills, personality and unique characteristics and packages them into a powerful identity that increases your visibility in crowded markets. It starts with the way you walk, talk and dress and includes your education, profession, car, friends, and choice of neighborhoods. Atlanta Mayor Shirley Franklin has found a unique way to brand her physical appearance. She wears a colorful flower on the left side of her suit, creating a unique branding perception to that is easily recognizable.

Complete branding, however, is not just good grooming, polished shoes, the car you drive or how you present your business card. After these physical, outer branding characteristics, creating "Me Inc." moves to the heart and soul with attitudes and emotions. To more fully develop your brand:

• Exhibit enthusiasm and a positive attitude.
• Demonstrate persistence and the ability to follow through and lock in commitments.
• Live with integrity and honor your commitments

Which of these branding virtues describes you? Did you realize that others can brand you as... negative or positive... as undependable or dependable?

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