Building an Internet Sales Funnel for Your Products
By James L Stone
What is a sales funnel?
Why do they work better than anything else? And why would this work in just about any
kind of business you might have? Yes, there are all kinds of variations, but the bottom line
is that it gives you a single place to advertise maximizing your ad dollars spent, you only
need a single list, a single blog to administer, a single squeeze page, it's easy to understand
and build, and it scalable.
It gives you a place to put all of the products you have ever tried and ones you will add.
It will grow with you no matter how big you get. And it's yours. You're in control. You get all
the profit. You pay affiliates if you have them if you want, but you're the boss. Now you can
focus on your own business, your own future and you never have to look back. And this can
be on just about any topic you can think of so you will enjoy it and understand it.
You need one place to advertise.
What so many do is they have 25 different products and they try and take their entire
$100 budget and try and spread that $100 around to each one. That's $4 each. Of course it
doesn't work, nothing happens. So they decide they should choose one and advertise it.
Maybe they get some signups, maybe they don't, so they try another, and then another.
It's like trying to hit the side of a moving vehicle with a pea shooter from 1000 yards.
You will not be successful. You need one place to consolidate all your advertising dollars
and work on defining and refining your offer so your conversions increase. In short, you
need a funnel with a single refined entry point.
Once they sign up to your list, even if they don't buy something right away, over time,
they will find out about everything you have to offer and hopefully at least one item will
interest them enough to become a client.
You need only one list of prospects.
You might have two, buyers and people that haven't bought, but to get started, you
only need one. I've seen folks with upwards of 100 different lists for every crazy purpose.
Mostly because they don't have a funnel and they have a separate list for every product
and project.
Sometimes that is necessary, but not if you're concentrating on your own product, not
someone else's. Having that many lists mean you have to have separate webforms for each,
separate email follow-ups, it is just way too much work. Can you imagine trying to create
email follow ups of at least 15 emails for 100 different lists?
And there are some out there that say you don't need a list at all. There's not one successful
internet marketer out there that will tell you that. With no list, you must constantly advertise.
With a list of 100,000 let's say, you already own it, it costs nothing and almost any offer
you put out will make some sales with a list that large.
And some people don't buy right away; maybe it takes an average of 6 emails to make
a sale with a lot of people, especially with larger ticket items. If you have no list, you'll
never find out. Don't be fooled into thinking building a list isn't one of the most important things you'll do.
You need only one email address.
Some people have tried to have a separate email address for every website they own.
That may sound like the proper business practice but who has time to login and check 45
email addresses every day. When you start getting busy, you will not have time. There has
to be a better way and there is.
You need a blog. Not just any blog but a WordPress blog. They are infinitely better at
attracting what we call organic traffic from the internet to your site. This is free traffic. Paid
traffic is one thing, but organic or free traffic is what happens when someone is doing a search
on the internet and you have optimized your site for whatever keyword phrase they just typed
in and your site comes up in Google or Bing or some other search engine. SEO, or Search
Engine Optimization is a confusing subject and what works and what doesn't is constantly changing.
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