Ten Social Media Marketing Laws of Facebook
Unless you have lived in a cave the last four years, you have probably heard of this. It
is a rocking hot social networking site that seems to be almost everywhere today. It is on
the news. It is on the radio. It is on the minds of millions of folks a day. It is called
"Facebook" and over 175 million people are active on this site.
Ok- I know that you may be asking, "A LAW about Facebook?" Yes, ten of them for
marketing and business success in what you do. I am a marketer and have been for 20 years.
I built a training and consulting business that does business in over 20 countries,
because of social media and the internet. And there are marketing laws that all marketers
and business professionals must follow if they are going to have Success in the
marketplace online. It is the same for Facebook.
Lets cover them briefly:
1. The Law of Visibility on Facebook.
You MUST be visible on Facebook of you are going to get your message out. You must
spend time on Facebook and get to know people. You must put yourself together a "Facebook
blueprint" and work it. How many hours a week are you going to be seen on Facebook? How many
times are you going to befriend someone this week? How many times are you going to upload
photos this week? All of these things put you in the 'Visibility Zone" on Facebook, and on
the radar as far as people on Facebook. Be SEEN and be THERE on a daily basis.
2. The Law of the Powerful Facebook Profile.
Why would people want to get to know you? One of the first things they check out is
your Facebook profile. What does it say - but better yet - what does it DO? Does it make
people curious and want to get to know you? Does it make them think? Does it make them
smile? Does it make them see that you have Value for their life and can help change it?
Powerful Facebook profiles are NOT based on what is said in your profile - but what it DOES.
Does it direct them to DO something? Does it tell them you are person they MUST know?
Or someone that has a nice picture and a nice profile - with no magnetism? Put yourself OUT
THERE and tell the world WHY they need you as a friend, and get them to take action towards YOU.
3. The Law of the Facebook WALL.
You MUST use your Wall to market or message. many folks regard their Wall as a communication
utility like email. It is not that. You already have a Facebook email. The Wall is for you
to BUILD - BRICK BY BRICK - MESSAGE BY MESSAGE - NOTE BY NOTE - VIDEO BY VIDEO - your Brand
on Facebook. Every time something happens with you - it goes on your Wall.
Don't stare at the wall - CLIMB THE SUCKER and make your message the PEAK of the
page - and keep yourself out there with the Wall. And answer the messages on your Wall.
Thank people for sharing with you their visit or message. This will show up on THEIR wall.
This will set you apart from most on Facebook. The Wall is simply a BILLBOARD of what you
are doing and your friends are doing on Facebook. Use it often and wisely.
4. The Law of Your Facebook Network.
You are part of a local Facebook network and you have access to that network to
befriend them. I live in Birmingham Michigan, and the network i am a part of is the
Detroit network. There are 640,926 people in my network that I could potentially MEET LIVE
in a local place and get to know them and connect with them. You have local folks as well.
Where do you find your network?
Click on "settings" and then click on "network." You will find it there. This is a GOLD
MINE of people in your local area to CONNECT and Construct new trust bridges that may lead
to business down the road.