Welcome to Bucaro TecHelp!

Bucaro TecHelp
Maintain Your Computer and Use it More Effectively
to Design a Web Site and Make Money on the Web

About Bucaro TecHelp About BTH User Agreement User Agreement Privacy Policy Privacy Site Map Site Map Contact Bucaro TecHelp Contact RSS News Feeds News Feeds

Victims of Sandy Hook

Stop the Slaughter of Innocents. Congress is bought and paid for by gun lunatics and gun promotion groups. If you want to live in a safe America, help buy Congress back for America. Send a donation to Mayors Against Illegal Guns, 909 Third Avenue, 15th Floor New York, NY 10022

Why Email Marketing Works

The Step-By-Step Guide to Attracting More Clients and Winning More Sales With Email Marketing

Business fads come and go, but Email Marketing has consistently outperformed all other marketing strategies. In Email Persuasion, marketing expert Ian Brodie reveals the techniques that are working right now to allow professionals and small businesses to connect with potential clients, build trust-based relationships and generate more sales through email.

Inside the book you'll discover:

The Customer Insight Mapping technique for building deep understanding of what your clients need and what will motivate them to buy from you.
6 surefire subject line models that will get your emails opened and read.
The "optin formula" for getting the right people to subscribe to your emails (and how to accelerate the growth of your subscriber list).
How to engage AND persuade with your emails so that you build a loyal "fan base" ready to buy from you.
The advanced techniques for turning email subscribers into paying clients (and why accepted wisdom on selling in emails is almost all wrong).

Excerpt:

Email marketing is so effective for four simple reasons.

The first is simply that everyone uses email.

There are about 3.9 billion email accounts worldwide with around 25% being corporate accounts. And we send 182.9 billion emails per day (to put that in perspective, there are roughly 2.7 billion "likes" given on Facebook every day) with 100.5 billion of those emails being business related.

And according to McKinsey, we spend two and a half hours a day on business emails if we're employed or run a business. That works out at 50 hours a month.

So while there are plenty of business people who don't use Facebook or Twitter, and most consumers haven't gone near LinkedIn; you can be pretty sure that everyone has an email address, they use it frequently, and when they use it their brain is engaged: they're not just skimming through pictures of cats and inspirational sayings.

In fact, when you look at communication preferences both online and offline, it turns out that across all age groups, email is by far the preferred method for communications. Between 65-78% of adults (depending on age group) name it as their number one preference compared to 0-4% who prefer social media.

The second reason email marketing is so effective is that when you do it right, email is personal.

When you read material on a website, blog or even on a social media site you know it's a broadcast. You know it's meant for multiple people and you read or watch in that context.

But emails are different. They sit in your inbox next to messages from your friends, relatives, colleagues and clients. There's just something about receiving an email in your personal inbox that makes it feel like it's been made just for you. Especially if the email is skillfully written in the same style as the emails you get from friends and colleagues.

And typically the rules of play with email are that we try to read whatever comes into our inbox or we at least look at it and scan it. We feel uncomfortable if we miss stuff going through our inbox, just in case it was important. With blogs and social media, not so much.

RSS Feed RSS Feed


Follow Stephen Bucaro Follow @Stephen Bucaro


Fire HD
[Site User Agreement] [Privacy Policy] [Site map] [Search This Site] [Contact Form]
Copyright©2001-2017 Bucaro TecHelp 13771 N Fountain Hills Blvd Suite 114-248 Fountain Hills, AZ 85268