Landing Page Optimization
The Definitive Guide to Testing and Tuning for Conversions
Effective Internet marketing requires that you test and optimize your landing pages
to maximize exposure and conversion rate. This second edition of a bestselling guide to
landing page optimization includes case studies with before-and-after results as well
as new information on web site usability. It covers how to prepare all types of content
for testing, how to interpret results, recognize the seven common design mistakes, and much more.
Reader Viktoria says,
Landing Page Optimization is a must-have book for anyone in e-commerce and online
marketing. This is the bible of online money making, and turning visitors into buyers
- a one-stop resource for traffic acquisition and conversion.
"For me this book was a magic tool that helped me not only see the whole web business
differently (and I'm a seasoned professional with more than 10 years of experience),
but to quickly bring measurable results and increase ROI. After reading this book,
it took a few weeks to make changes and see dramatic sales increases.
"There are always opportunities to improve your website or landing pages and this
book will tell you what to do and how to do it. I'd call this book "an eye opener".
This is the best resource I've ever come across for conversion rate optimization. It's
incredibly comprehensive, with tons of useful information.
"Here is why I would recommend it:
1. It helped me to understand all of the major conversion problems with what I previously thought of as my "perfect" site.
2. It laid out all conversion-improvement tools that we needed, and saved us lots of time.
3. It gave us a complete blueprint for developing our conversion strategy and building the internal team.
4. I was able to triple the conversion rate in two months using very few outside resources.
"I strongly urge you to read this book and implement the strategies and tactics described.
I personally keep it on my desk within easy reach and refer to it often!"
The landing page is the first webpage that a visitor lands on as a result of your
traffic acquisition efforts. First it's important to understand the types of landing
pages that exist and the likely traffic sources for each:
Main Site Landing Page
Main site landing pages are the most common type of landing page and are a pert of
your main website. Such a landing page might be the homepage of your website, a top
organic search entry page, or a blog article page. The specific landing page might
also be buried several layers deep within your site organization.
Often the most important landing page on your website is the homepage, and it receives
a combination of traffic. The mix includes direct-type-in (people who remember your
company URL), bookmarks (returning visitors), social networking (links from your Facebook
fan page or LinkedIn company page), or a variety of offline campaigns.