eBooks are Promotional Powerhouses
Ebooks are part of the new frontier of cyberspace. They are an entirely new medium for
sharing marketing information, ideas, techniques, and expert knowledge. Each day the
number of people accessing the Internet grows, causing the exposure of your ebook to
increase incrementally. It's obvious why electronic self-publishing has become so popular so quickly.
The publishing industry, I hope, does not intend to forever banish the printed word
to the dustbin of history. Books in print have their own special qualities and merits,
and the world would be diminished by their disappearance. Having said that, let's look
at what makes ebooks so important and so unique.
ebooks have no barriers in terms of publishing
Ebooks have certain abilities and qualities that other mediums do not possess. For example,
ebooks are fairly easy to produce, and their production cost is inexpensive. Just think
about it: you don't need a publisher, an agent, a printing press, offset film, ink, paper,
or even a distributor. You just need a great concept, the ability to write it or to hire
a writer, and the right software.
Additionally, ebooks are easily and rapidly distributed online. They are also easily
updated; they do not require a second print run. All you need is to go into your original
creation and modify the text or graphics. Because of this flexibility, ebooks can change
and grow as fast as you can type.
Ebooks are also immediately obtainable. You don't have to go to a bookstore or search
through endless titles at an online bookstore. All you have to do is download it from
a website, and presto! It's on your computer, ready to be read.
Ebooks are interactive. This is one of the most unique and specific qualities that ebooks
offer. You can add surveys that need to be filled out, order forms for customers to
purchase your products or goods, sound and video that draw your reader into the virtual
world of your ebook, even direct links to relevant sites that will expand your ebook
outward. The potential is virtually limitless.
Ebooks have a particular kind of permanence that other mediums do not possess. Television
shows and radio shows air once, and then may rerun a few times. Ebooks remain on your
computer for as long as your choose, and they can be read and reread whenever you choose
to. They can even be printed out and stored on the shelves of your traditional home library.
Another wonderful quality is that ebooks have no barriers in terms of publishing. You
don't need to go through the endless process of submitting your manuscript over and over
again, and then once you land n agent, having the agent submit your manuscript over and
over again. Nor do you have to shell out thousands of dollars for printing a self-published
book. All ebooks require is a writer and appropriate software. Figure out your market,
write your book, post it on your website, and with the right business savvy, your audience
will come to you.
Finally, you have creative control over your ebook. You don't have to compromise with
an editor or the publishing trends of the time. You don't have to haggle with a designer
or wait for copyedited galleys to arrive by snail mail. You are in complete control of
the design and the text.