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Who is a Potential Joint Venture Partner?

Anyone! But there are a few things that each potential partner must bring to the table:

The potential endorser should:

Possess a large list. It is all well and good to have a list of 100 names but we are trying to make money folks. I suggest that the list should not be smaller than 1000 names and they should be 40 percent (400) paying customers.

Be well known in the industry. I have a few industry friends who are true players, these guys have very large lists. If I wanted to JV, this is who I would go to first. You see, their recommendation will go a very, very long way and their word is often gold to their customers and contacts.

Handle the mailing (on the net, the bulk emailing) for the endorsee. Since the endorser is the one who has the relationship with their list, they would have a better idea of the type of content that would evoke the greatest response from their audience.

The endorsee should:

Have a quality product / service that the list owner has no problems putting his valuable reputation behind. You are asking them to risk their credibility on your product or service. It had better be good!

Offer all the fulfillment of the product unless this is something that the endorser wants to handle.

Handle all the payments to the endorser so he/she has nothing else to do other than send out the endorsement. P.S. In some cases it may be best if the endorser handled the payment, sent the endorsee his cut and the endorsee took care of fulfillment. This is one way to avoid getting ripped off. Remember, you don't always know what these people are like (especially online).

Have the list owner write the endorsement as they may have a particular writing style that their list is used to and any deviation from that may decrease the potential for sales.

How Can You Get in Touch with Joint Venture Partners?

Depending on what you want to sell, here is what I suggest for targeting potential JV partners. I am going to stick to the net here as most of you will be doing this online. However, later in the article you can find a few offline ideas you can work as well.

1. You should network: Get your name out there and let people know that you are a potential player. Go to the forums and participate!! Get your name known. Participate in mailing lists and let people see your signature file. Get your name known!!! I can't stress that enough. It will make you more credible when you approach one of the big guns and request a deal.

2. Research potential partners by doing a search for them using the Search Engines: This is one of the most underutilized methods ever to seek out JV partners. Here is what you want to do. You want to visit search engines and find the people who come up under your targeted keywords.

Let's say that you want to sell a book on figure skating.

I would suggest that you go to the top ten search engines and put in the keyword phrase: "figure skating". Visit the first 10 sites that come up and contact the owners to find out if they are interested in working a JV with you. Make sure they are not selling a product that is competing with yours.

However, this could prove quite time consuming so I suggest you automate the process by downloading this FREE software called Copernic. It will visit the search engines for you and give you the most relevant sites that come up on all of the 10 search engines under your chosen keyword.

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