Article Marketing - Why Only Fools Aren't Doing It
Article marketing, which has fallen a little by the wayside in recent years if you
listen to the 'gurus', remains, in my opinion, the best, most reliable and most
sustainable way to grow long-term streams of traffic to your website.
Why it's fallen out of favour, I think, comes down to two things:
First, there's no denying it's harder work than it used to be to get substantial
traffic with article marketing. Even as recently as five years ago, if you had a couple of
dozen good-quality articles driving traffic from a popular article marketing site to your
own site, you were getting a lot of hits. Nowadays, though, it's a very different story
and you need perhaps ten times that number to get the same results. Ahhh... instant panic
at the thought of your having to write a few hundred articles... but it's much easier than
you think, and once you start seeing the results you're going to be extremely motivated to
write them. More on that in a moment.
And secondly, it's perceived as being somewhat old-fashioned. If you've been in the
Internet marketing business for a while, or even if you've just been looking at it, you'll
probably have seen how rapidly new whizzbang gizmos and funky technology comes along and
everyone's suddenly doing the cool new dance. First it was audio, then video, then
blogging, then social media... on and on, and round and round. Now, I'm not saying these
other strategies don't work... but I am saying they're not really anything new, not in
substance: driving traffic to your website, and then converting visitors to buying
customers (and there's always someone willing to take your money to divulge these new
"hidden secrets" to you).
In fact, even this isn't anything new in itself: the only really modern thing about it
is the fact it involves a "website". Marketers and advertisers have been following the
process for over 100 years. I'll not deny article marketing isn't sexy and exciting (and I
love to write, remember), it's not new and shiny, and it's easier to talk into a camera or
microphone than to type on a keyboard, for most people, at least.
In short, article marketing is old fashioned, dull, boring, and, so some will tell you, ineffective.
And how wrong they are. I confess: I once thought all this myself a long time ago. I
was arrogant enough to assume because I don't read online articles, no one else does,
either; what's more, I assumed because the sites were often pig-ugly and clunky, they'd be
a waste of time.
And how wrong I was.
But don't take my word for this - let's look at the numbers and dig out the unarguable
proof of this particular pudding.
The numbers I'm going to use are from a blog I'm involved with. It's my wife's blog,
and while she writes the content, I do all the marketing traffic generation and whatnot
for it. At the moment, she banks roughly $3,000 a month with a very modest amount of work.
She put in a lot of work in the beginning, and she has dominated her niche, but now she
focuses on writing articles to drive even more traffic. Her articles get an average of
0.66 clicks per day apiece, with a click-through rate averaging 17.3 percent. Not every article
is equal, though, and her most effective article averages 5.24 clicks a day on a
click-through rate of 27.6 percent. That's phenomenal.
Here's the really cool stuff: her list converts at 11.34 percent... and article traffic is
over three times more likely to join her list than general SE traffic... which means
article traffic is her most valuable traffic and is a hell of a lot easier to get.
Well... with the good standing a popular article marketing site already has with
Google, she can often get a page 1 and even a number 1 position for an article written for a
particular competitive keyword, yet the same content on her own site would barely register.