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Marketing by Writing Copy

How to Create a Profitable Little Ad
A small ad can generate a greater return on your investment than any other type of advertising. You can also use it in a variety of media. For example, I often get profitable results from the same small ad in all of the following: More ...

Using a Swipe File for Copywriting Reasons
Trying to write a winning sales letter from scratch can be a tough thing to do especially if you're not used to writing your own copy. But if you have a swipe file, getting started is easy. A swipe file is a copywriter's best friend. More ...

Your Headlines Are Your Salesmen
Sometimes you might feel like it's you against the world when it comes to your marketing efforts. Not so! You actually have a whole team of salesmen floating around the web working very hard to bring you traffic and sales. They are your headlines. More ...

How to Write Sales Copy Effectively for the Web
When surfing the web, you often find websites with large or flashing graphics to grab your attention. While this may "wow" you initially, it does not pull the visitor through the site to get the order and make a sale. This should be the ultimate purpose of your site if you are trying to sell something. More ...

Making Cents Out Of Your Ad Copy
Through my experiences working with various companies I have found that many make big mistakes with their ad copy. Many businesses are willing to spend thousands of dollars to have their ad copy displayed to web site visitors, just to convey a faulty and ineffective message. More ...

Increase Your Sales And Profits With A Powerful Offer
Did you ever buy something you didn't really want because the bonus you received was worth the price you paid? An irresistible offer is the number one reason why people buy something. To dramatically increase the response to your advertising, dramatically improve your offer. More ...

Writing Your Own Sales Letter
Writing effective sales letters is a talent that you cannot afford to be without. Learn some of the basics of how to write the words and structure the letter to get people to buy your product or service. More ...

Professional Guide to Writing Persuasive Web Content
Mastering the art of persuasive writing can take a long time even for professional writers. Poorly structured content has two negative effects. It leaves the reader struggling to find the key information that affects them. It hinders the readers ability to view you as an authority in your field. More ...

Web Copywriting Checklist - 16 Tips for Writing Effective Website Copy
Most website owners figure the more traffic you receive the more sales you will make. This is only partially true because you still need to convert the traffic into buyers. Here are 16 tips converting visitors into buyers. More ...

Mysterious Mind-Twisting Psychological Copywriting Techniques!
Stop reading if you?re opposed to using physiological techniques. But if you'd like to use these techniques to boost response, generate more leads, and bring in a fast rush of profits, you need to remain glued to this article. More ...

How to Write Effective Sales Copy
Writing sales copy is not like any other writing, there are a few basic principles that must be understood to write effective sales copy. I explain those principles here. More ...

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