Menu
Marketing by Writing Copy

How to Write Effective Web Copy
Writing effective web copy begins with an understanding of what the goals of your web site are. Are you trying to get your visitors to purchase something or have them sign up for your newsletter? More ...

Tips for Writing Effective Sales Copy
There are many easily identified basic elements and strategies that can be applied to lay the foundation for solid and effective sales copy. Here's a grab bag of recommendations from my own experience combined with the tips I've received from other authorities on the subject. More ...

To Write Your Own Copy or Not to Write Your Own Copy - That is the Question
If you haven't yet learned to discern good copy from bad copy, you will have a difficult time writing your own. Tim, a graphic designer friend of mine, recently learned the difference when he tried to write his own web copy. More ...

How to Write Copy That Turns More Website Visitors into Buyers
You're getting lots of visitors, but not a lot of sales. How can you increase the number of buyers without increasing traffic? Design, usability and layout have an impact on sales, but your words are what really sell - or don't. More ...

Five Deadly Effective Sales Letter Profit Boosters You Can Use Now!
1. Ask Questions Your Target Prospect Can Answer "YES" to Asking questions in your sales letter is a powerful way to truly engage your readers. It creates a need for an answer, and separates the buyers from the uninterested. More ...

Mysterious Mind-Twisting Psychological Copywriting Techniques!
Stop reading if you?re opposed to using physiological techniques. But if you'd like to use these techniques to boost response, generate more leads, and bring in a fast rush of profits, you need to remain glued to this article. More ...

Easy Ways To Suck Prospects Into Your Sales Letter And Keep Them Reading Until They Buy!
If you want readers to stick inside your ads like flies stuck in a glob of glue - then keep reading because I'm going to reveal the secret for creating your own "stick like glue" sales letters and ads. More ...

How to Write Effective Sales Copy
Writing sales copy is not like any other writing, there are a few basic principles that must be understood to write effective sales copy. I explain those principles here. More ...

Seven Tips on How to Write Web Copy That Sells
If you Web copy doesn?t attract the attention of your visitors it won?t motivate them to purchase your product or service. Here are seven tips on how to write web copy that sells. More ...

How long should your copy be?
Most writers struggle with the question of how long should their copy be? There's a lot of misinformation out there. One so-called expert claims that all marketing copy should be long and involved. Another insists that short and concise works best these days. More ...

Five Things All Good Copy Must Have
If you?re copy is bad throwing more traffic at it is not going to improve your conversion rates. Good copy can transform the performance of your website. This article reveals five things all good copy must have. More ...

How to Test Your Ads and Improve Your Profitability
It's so easy to blow through money when marketing a website. If you're like many new entrepreneurs, you may have already wasted several hundreds, if not thousands, of dollars on marketing campaigns that didn't give you the results you were hoping for. More ...