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Marketing by Writing Copy

How long should your copy be?
Most writers struggle with the question of how long should their copy be? There's a lot of misinformation out there. One so-called expert claims that all marketing copy should be long and involved. Another insists that short and concise works best these days. More ...

What Happened? Troubleshooting Poor Response from Ad Campaigns
Too many small business owners today run ad campaigns that get little to no results. When you have the knowledge to troubleshoot the poor responses, you also have the knowledge to make the needed changes so that next time your sales improve! More ...

Power Words That Sell
Power Words are the words experts use to create emotions in their readers. These words give the reader a visual picture and creates an urgency to buy. These words have been tried and proven over and over again to attract and motivate visitors to become buyers. More ...

Tips for Writing Effective Sales Copy
There are many easily identified basic elements and strategies that can be applied to lay the foundation for solid and effective sales copy. Here's a grab bag of recommendations from my own experience combined with the tips I've received from other authorities on the subject. More ...

Write Your Own Magnetized Classified Ads And Quadruple Your Profits!
I think you?ll agree that to make more money from your business you have to get your offer in front of more prospects. And there simply isn?t an easier, more cost effective way to do this then with classified ads. More ...

How To Write A Perfect, Selling Ad: Five Easy Tips
Although you're writing for a crowd, it's easiest to write if you imagine you're talking to one particular person. You can even start writing your first draft with a salutation, as if you were writing a letter: Start with "Dear Elli", and keep writing. More ...

Easy Ways To Suck Prospects Into Your Sales Letter And Keep Them Reading Until They Buy!
If you want readers to stick inside your ads like flies stuck in a glob of glue - then keep reading because I'm going to reveal the secret for creating your own "stick like glue" sales letters and ads. More ...

Five Deadly Effective Sales Letter Profit Boosters You Can Use Now!
1. Ask Questions Your Target Prospect Can Answer "YES" to Asking questions in your sales letter is a powerful way to truly engage your readers. It creates a need for an answer, and separates the buyers from the uninterested. More ...

Web Copywriting Checklist - 16 Tips for Writing Effective Website Copy
Most website owners figure the more traffic you receive the more sales you will make. This is only partially true because you still need to convert the traffic into buyers. Here are 16 tips converting visitors into buyers. More ...

Mysterious Mind-Twisting Psychological Copywriting Techniques!
Stop reading if you?re opposed to using physiological techniques. But if you'd like to use these techniques to boost response, generate more leads, and bring in a fast rush of profits, you need to remain glued to this article. More ...

Writing Your Own Sales Letter
Writing effective sales letters is a talent that you cannot afford to be without. Learn some of the basics of how to write the words and structure the letter to get people to buy your product or service. More ...

Your Headlines Are Your Salesmen
Sometimes you might feel like it's you against the world when it comes to your marketing efforts. Not so! You actually have a whole team of salesmen floating around the web working very hard to bring you traffic and sales. They are your headlines. More ...