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Marketing by Writing Copy

Using a Swipe File for Copywriting Reasons
Trying to write a winning sales letter from scratch can be a tough thing to do especially if you're not used to writing your own copy. But if you have a swipe file, getting started is easy. A swipe file is a copywriter's best friend. More ...

How to Test Your Ads and Improve Your Profitability
It's so easy to blow through money when marketing a website. If you're like many new entrepreneurs, you may have already wasted several hundreds, if not thousands, of dollars on marketing campaigns that didn't give you the results you were hoping for. More ...

A Simple Seven-Step Formula For Testing Your Headlines
Do you want to know a secret? Successful entrepreneurs are not so successful because they know everything better than you. They are successful because they TEST every advertising campaign first before they are spending "big" money on effective forms of ezine ads. More ...

Your Headlines Are Your Salesmen
Sometimes you might feel like it's you against the world when it comes to your marketing efforts. Not so! You actually have a whole team of salesmen floating around the web working very hard to bring you traffic and sales. They are your headlines. More ...

Increase Your Sales And Profits With A Powerful Offer
Did you ever buy something you didn't really want because the bonus you received was worth the price you paid? An irresistible offer is the number one reason why people buy something. To dramatically increase the response to your advertising, dramatically improve your offer. More ...

Five Things All Good Copy Must Have
If you?re copy is bad throwing more traffic at it is not going to improve your conversion rates. Good copy can transform the performance of your website. This article reveals five things all good copy must have. More ...

How to Create a Profitable Little Ad
A small ad can generate a greater return on your investment than any other type of advertising. You can also use it in a variety of media. For example, I often get profitable results from the same small ad in all of the following: More ...

How To Write A Perfect, Selling Ad: Five Easy Tips
Although you're writing for a crowd, it's easiest to write if you imagine you're talking to one particular person. You can even start writing your first draft with a salutation, as if you were writing a letter: Start with "Dear Elli", and keep writing. More ...

To Write Your Own Copy or Not to Write Your Own Copy - That is the Question
If you haven't yet learned to discern good copy from bad copy, you will have a difficult time writing your own. Tim, a graphic designer friend of mine, recently learned the difference when he tried to write his own web copy. More ...

Web Copywriting Checklist - 16 Tips for Writing Effective Website Copy
Most website owners figure the more traffic you receive the more sales you will make. This is only partially true because you still need to convert the traffic into buyers. Here are 16 tips converting visitors into buyers. More ...

Five Deadly Effective Sales Letter Profit Boosters You Can Use Now!
1. Ask Questions Your Target Prospect Can Answer "YES" to Asking questions in your sales letter is a powerful way to truly engage your readers. It creates a need for an answer, and separates the buyers from the uninterested. More ...

How long should your copy be?
Most writers struggle with the question of how long should their copy be? There's a lot of misinformation out there. One so-called expert claims that all marketing copy should be long and involved. Another insists that short and concise works best these days. More ...