Marketing by Writing Copy
How to Write Effective Web Copy
Writing effective web copy begins with an understanding of what the goals of your
web site are. Are you trying to get your visitors to purchase something or have
them sign up for your newsletter? More ...
Making Cents Out Of Your Ad Copy
Through my experiences working with various companies I have found that many make
big mistakes with their ad copy. Many businesses are willing to spend thousands of
dollars to have their ad copy displayed to web site visitors, just to convey a
faulty and ineffective message. More ...
How To Write A Perfect, Selling Ad: Five Easy Tips
Although you're writing for a crowd, it's easiest to write if you imagine you're talking to
one particular person. You can even start writing your first draft with a salutation, as if
you were writing a letter: Start with "Dear Elli", and keep writing. More ...
Professional Guide to Writing Persuasive Web Content
Mastering the art of persuasive writing can take a long time even for professional
writers. Poorly structured content has two negative effects. It leaves the reader
struggling to find the key information that affects them. It hinders the readers
ability to view you as an authority in your field. More ...
Easy Ways To Suck Prospects Into Your Sales Letter And Keep Them Reading Until They Buy!
If you want readers to stick inside your ads like flies stuck in a glob of glue - then
keep reading because I'm going to reveal the secret for creating your own "stick like
glue" sales letters and ads. More ...
Five Deadly Effective Sales Letter Profit Boosters You Can Use Now!
1. Ask Questions Your Target Prospect Can Answer "YES" to Asking questions in your sales
letter is a powerful way to truly engage your readers. It creates a need for an answer, and
separates the buyers from the uninterested. More ...
Using a Swipe File for Copywriting Reasons
Trying to write a winning sales letter from scratch can be a tough thing to do especially if you're not
used to writing your own copy. But if you have a swipe file, getting started is easy. A swipe file is a
copywriter's best friend. More ...
What Happened? Troubleshooting Poor Response from Ad Campaigns
Too many small business owners today run ad campaigns that get little to no results. When
you have the knowledge to troubleshoot the poor responses, you also have the knowledge to
make the needed changes so that next time your sales improve! More ...
Write Your Own Magnetized Classified Ads And Quadruple Your Profits!
I think you?ll agree that to make more money from your business you have to get your
offer in front of more prospects. And there simply isn?t an easier, more cost effective
way to do this then with classified ads. More ...
How long should your copy be?
Most writers struggle with the question of how long should their copy be? There's a lot
of misinformation out there. One so-called expert claims that all marketing copy should
be long and involved. Another insists that short and concise works best these days. More ...
Writing Your Own Sales Letter
Writing effective sales letters is a talent that you cannot afford to be without.
Learn some of the basics of how to write the words and structure the letter to get
people to buy your product or service. More ...