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Marketing by Writing Copy

Easy Ways To Suck Prospects Into Your Sales Letter And Keep Them Reading Until They Buy!
If you want readers to stick inside your ads like flies stuck in a glob of glue - then keep reading because I'm going to reveal the secret for creating your own "stick like glue" sales letters and ads. More ...

How To Write A Perfect, Selling Ad: Five Easy Tips
Although you're writing for a crowd, it's easiest to write if you imagine you're talking to one particular person. You can even start writing your first draft with a salutation, as if you were writing a letter: Start with "Dear Elli", and keep writing. More ...

Increase Your Sales And Profits With A Powerful Offer
Did you ever buy something you didn't really want because the bonus you received was worth the price you paid? An irresistible offer is the number one reason why people buy something. To dramatically increase the response to your advertising, dramatically improve your offer. More ...

How to Create a Profitable Little Ad
A small ad can generate a greater return on your investment than any other type of advertising. You can also use it in a variety of media. For example, I often get profitable results from the same small ad in all of the following: More ...

Five Deadly Effective Sales Letter Profit Boosters You Can Use Now!
1. Ask Questions Your Target Prospect Can Answer "YES" to Asking questions in your sales letter is a powerful way to truly engage your readers. It creates a need for an answer, and separates the buyers from the uninterested. More ...

How to Test Your Ads and Improve Your Profitability
It's so easy to blow through money when marketing a website. If you're like many new entrepreneurs, you may have already wasted several hundreds, if not thousands, of dollars on marketing campaigns that didn't give you the results you were hoping for. More ...

Tips for Writing Effective Sales Copy
There are many easily identified basic elements and strategies that can be applied to lay the foundation for solid and effective sales copy. Here's a grab bag of recommendations from my own experience combined with the tips I've received from other authorities on the subject. More ...

How to Write Copy That Turns More Website Visitors into Buyers
You're getting lots of visitors, but not a lot of sales. How can you increase the number of buyers without increasing traffic? Design, usability and layout have an impact on sales, but your words are what really sell - or don't. More ...

Mysterious Mind-Twisting Psychological Copywriting Techniques!
Stop reading if you?re opposed to using physiological techniques. But if you'd like to use these techniques to boost response, generate more leads, and bring in a fast rush of profits, you need to remain glued to this article. More ...

Web Copywriting Checklist - 16 Tips for Writing Effective Website Copy
Most website owners figure the more traffic you receive the more sales you will make. This is only partially true because you still need to convert the traffic into buyers. Here are 16 tips converting visitors into buyers. More ...

Professional Guide to Writing Persuasive Web Content
Mastering the art of persuasive writing can take a long time even for professional writers. Poorly structured content has two negative effects. It leaves the reader struggling to find the key information that affects them. It hinders the readers ability to view you as an authority in your field. More ...

To Write Your Own Copy or Not to Write Your Own Copy - That is the Question
If you haven't yet learned to discern good copy from bad copy, you will have a difficult time writing your own. Tim, a graphic designer friend of mine, recently learned the difference when he tried to write his own web copy. More ...