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Marketing by Writing Copy

How to Create a Profitable Little Ad
A small ad can generate a greater return on your investment than any other type of advertising. You can also use it in a variety of media. For example, I often get profitable results from the same small ad in all of the following: More ...

How to Write Sales Copy Effectively for the Web
When surfing the web, you often find websites with large or flashing graphics to grab your attention. While this may "wow" you initially, it does not pull the visitor through the site to get the order and make a sale. This should be the ultimate purpose of your site if you are trying to sell something. More ...

Tips for Writing Effective Sales Copy
There are many easily identified basic elements and strategies that can be applied to lay the foundation for solid and effective sales copy. Here's a grab bag of recommendations from my own experience combined with the tips I've received from other authorities on the subject. More ...

How long should your copy be?
Most writers struggle with the question of how long should their copy be? There's a lot of misinformation out there. One so-called expert claims that all marketing copy should be long and involved. Another insists that short and concise works best these days. More ...

Using a Swipe File for Copywriting Reasons
Trying to write a winning sales letter from scratch can be a tough thing to do especially if you're not used to writing your own copy. But if you have a swipe file, getting started is easy. A swipe file is a copywriter's best friend. More ...

Five Things All Good Copy Must Have
If you?re copy is bad throwing more traffic at it is not going to improve your conversion rates. Good copy can transform the performance of your website. This article reveals five things all good copy must have. More ...

Power Words That Sell
Power Words are the words experts use to create emotions in their readers. These words give the reader a visual picture and creates an urgency to buy. These words have been tried and proven over and over again to attract and motivate visitors to become buyers. More ...

Writing Your Own Sales Letter
Writing effective sales letters is a talent that you cannot afford to be without. Learn some of the basics of how to write the words and structure the letter to get people to buy your product or service. More ...

How to Write Effective Web Copy
Writing effective web copy begins with an understanding of what the goals of your web site are. Are you trying to get your visitors to purchase something or have them sign up for your newsletter? More ...

Mysterious Mind-Twisting Psychological Copywriting Techniques!
Stop reading if you?re opposed to using physiological techniques. But if you'd like to use these techniques to boost response, generate more leads, and bring in a fast rush of profits, you need to remain glued to this article. More ...

How To Write A Perfect, Selling Ad: Five Easy Tips
Although you're writing for a crowd, it's easiest to write if you imagine you're talking to one particular person. You can even start writing your first draft with a salutation, as if you were writing a letter: Start with "Dear Elli", and keep writing. More ...

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