Marketing by Writing Copy
To Write Your Own Copy or Not to Write Your Own Copy - That is the Question
If you haven't yet learned to discern good copy from bad copy, you will have a difficult
time writing your own. Tim, a graphic designer friend of mine, recently learned the
difference when he tried to write his own web copy. More ...
Power Words That Sell
Power Words are the words experts use to create emotions in their readers. These
words give the reader a visual picture and creates an urgency to buy. These words
have been tried and proven over and over again to attract and motivate visitors
to become buyers. More ...
How to Write Sales Copy Effectively for the Web
When surfing the web, you often find websites with large or flashing graphics
to grab your attention. While this may "wow" you initially, it does not pull the
visitor through the site to get the order and make a sale. This should be the
ultimate purpose of your site if you are trying to sell something. More ...
Increase Your Sales And Profits With A Powerful Offer
Did you ever buy something you didn't really want because the bonus you received was worth
the price you paid? An irresistible offer is the number one reason why people buy something.
To dramatically increase the response to your advertising, dramatically improve your offer. More ...
Professional Guide to Writing Persuasive Web Content
Mastering the art of persuasive writing can take a long time even for professional
writers. Poorly structured content has two negative effects. It leaves the reader
struggling to find the key information that affects them. It hinders the readers
ability to view you as an authority in your field. More ...
Tips for Writing Effective Sales Copy
There are many easily identified basic elements and strategies that can be applied to
lay the foundation for solid and effective sales copy. Here's a grab bag of recommendations
from my own experience combined with the tips I've received from other authorities on the subject. More ...
Mysterious Mind-Twisting Psychological Copywriting Techniques!
Stop reading if you?re opposed to using physiological techniques. But if you'd like to
use these techniques to boost response, generate more leads, and bring in a fast rush
of profits, you need to remain glued to this article. More ...
How to Write Effective Web Copy
Writing effective web copy begins with an understanding of what the goals of your
web site are. Are you trying to get your visitors to purchase something or have
them sign up for your newsletter? More ...
How to Write Copy That Turns More Website Visitors into Buyers
You're getting lots of visitors, but not a lot of sales. How can you increase the number of
buyers without increasing traffic? Design, usability and layout have an impact on sales, but
your words are what really sell - or don't. More ...
How to Create a Profitable Little Ad
A small ad can generate a greater return on your investment than any other type of advertising.
You can also use it in a variety of media. For example, I often get profitable results from
the same small ad in all of the following: More ...
Writing Your Own Sales Letter
Writing effective sales letters is a talent that you cannot afford to be without.
Learn some of the basics of how to write the words and structure the letter to get
people to buy your product or service. More ...