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How to Make Money Blogging
By Stephen Bucaro
The term "blog" is a messed up contraction for the phrase "Web Log", and that's exactly
what a blog is, it's an online log or journal where you post your writing on a regular
schedule. A blog is a webpage where the most recent entry is at the top of the page,
followed by older entries in reverse chronological order. You might think it a bit odd
that the content is in reverse chronological order, but that's what blog readers expect.
Blog readers want to see the latest entry, and if they're interested, they'll go back and
read previous entries.
Some blogs are written by one person with the purpose of communicating information
about their interests or hobbies. Some blogs are written by a team, with the primary
purpose of generating revenue. That's not to say that one person can't make money with a
blog, because many one person blogs do make a great deal of money. Whether a blog makes
money or not depends mostly upon the specific topic of the blog.
Choosing a Blog Topic
Blog topics can be just about anything from actual diaries and hobbies to sports,
politics, or how to make money. But if you want to make money with your blog, the topic
must be about something very useful or interesting to many people. One of the most
engaging things about a blog is that it can be setup so that readers can leave comments.
If the blog's topic is useful or interesting, and readers can leave comments, the blog
will become a gathering place for people, an online community. People who frequent the
blog will use it to exchange ideas, debate issues, and learn from other people all over
the world. This is great not only for the blog's users, but also for the blog's author.
With a large community of active users generating a large amount of content, the blog
is in a position to generate revenue.
Blog Revenue Sources
A blog can generate revenue from many sources. Advertising is one common method used to
generate revenue. With programs like Google's AdSense, you're provided with some code
to paste into your blog. The code's program scans your blog's text to determine the topic,
and then displays ads related to that topic. When a member of your blog's community clicks
on an ad, you get paid. This is referred to as PPC (Pay Per Click).
A blog can also generate revenue from affiliate programs. An affiliate program is where
you sell other peoples products or services. After you join an affiliate program, you're
provided with banners and links which you post on your blog. If a member of your blog's
community clicks on a banner or link, they're taken to the affiliate program owner's Web
site. If they purchase something at that Web site, you're paid a commission. This is
referred to as PPA (Pay Per Action).
Another method a blog can generate revenue is by selling products directly. For
example, a hobby related blog might sell items related to that hobby. A sports or
political blog might sell T-shirts and mugs. A blog about how to train pets, or how to
make money online, or any other similar subject might sell books, videos, ebooks, and
other training materials.
Some less common methods of generating revenue with a blog include getting paid for
writing content for other peoples blogs and Web sites, charging a membership fee to join
the blog's community, or proving a tip jar. Yes, a number of blogs make good money by
simply providing a link to PayPal where people can leave a contribution.
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