The Rewards of Creativity
By Stephen Bucaro
Over the millennia creativity has had great rewards for humanity. Without creativity
humans would still be swinging in the trees or living in caves. Without innovation humans would
not be at the top of the food chain, instead we would be food for lions and bears. Without
the benefits of creativity humans would have a life expectancy of 20 years. Creativity and
innovation has had great rewards for mankind.
Creativity has had great rewards for companies that encourage creativity. IBM received
more than 6000 patents in 2011 alone. The patents held by IBM are probably worth more than
$50 billion. The value of the patents held by Motorola's Mobility division alone, which was
bought by Google for $12.5 billion, is $5.5 billion. Companies reap great rewards from the
products and services brought forth to them by creativity.
Millions of individuals earn a good living from being creative. According to the U.S.
Department of Labor, Engineers, who's creativity is often called innovation, earn between $92,500
and $108,000 annually on average. Freelance writers who create movie and television scripts,
content for books and magazines, and write marketing material earn $55,420 annually on average.
Artists who create paintings, sculptures, multimedia animations and illustrations earn between
$18,350 and $79,390 annually.
For those of us who don't earn our living directly from being creative, creativity stills
provides many rewards in our daily lives. When we have tedious or dangerous work to do, we
can invent more interesting or less dangerous was to get it done. We can use our creativity
to arrange the things in our lives to give us a higher quality of life. And if we were to create
our own painting, writing, or other art, we can take great pride in our creativity. Nothing
is more gratifying than creating your own beautiful work of art.
Considering the great rewards of creativity, you can understand why it's important to
nurture and develop your creativity.
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