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Web Design for Marketing

Why Do People Link To Sites?
One of the best ways to get consistent traffic to your site is by getting other webmasters to add your link to their pages. This results in direct traffic from people clicking on the links, and because modern search engines use links to determine how to rank a site. More ...

The Link Swapping Trap
Many novice webmasters believe they can trick Google into giving their website a high rank by swapping links with other webmasters. One reason they believe this, is because "wanna-be" web marketing "experts" keep spouting that trash. More ...

Five Tips for Automating your Customer Service
We all know that superior customer service is the best way to retain customers and increase profits. Happy customers mean more business. But the question is, how do you provide great customer service on a limited budget? Here are a few tips to help out. More ...

How and Why to Build a Linking Strategy for your Web Site
Why would you want a linking strategy for your site? The most important reason is to drive traffic to your site, which in turn would increase visitors that would either purchase from you, make your web site more popular, or reach a larger audience to inform for your cause. More ...

Five Foolproof Ways to Improve Your Web Site Sales
If you've noticed that sales are lagging or if you're simply looking for ideas for a site you're building, the following five tips can help you boost revenue and develop an even more successful web presence. More ...

How to Create Web Pages That Sell
Most amateurs think a sales letter or web page ought to be as short as possible. There's an old adage in direct marketing that goes: The more you tell, the more you sell. It's every bit as true today as it was back in the 1950s. More ...

Design Your Home Page to Motivate Prospective Buyers to Explore Your Web Site
Generally you get only one chance to grab your visitors' attention. Use these four easy steps to compel prospective buyers to explore your web site. Step 1. Headline Start your home page with a compelling, benefit-oriented headline, followed by a subheadline. More ...

Plan Your Web Site for Profits
Most businesses fail to plan for online success. Knowing your purpose, audience, and uniqueness are the first steps to developing a successful web site. Follow these three steps to position your web site for Internet profits. More ...

How To Target Your Customers and Put Them In A Buying Mood
Have you spent a lot of money on advertising with the expectation that you would get many sales from the 1000s of people that visited your site or read your ad? Have you poured money into driving traffic to your web site, only to have no one buying your product? More ...

How to Build Profitable Mini Sites to Sell eBooks, Software or Physical Goods
Mini sites are highly powerful sales tools to promote and sell products be it digital like ebooks and software or physical goods like hardcover books. Mini sites are usually comprised of 5-10 pages and its main purpose is to make a sale. More ...

Link Building That Makes Sense: Who To Link To
When you are building links to increase your link popularity, who do you link to? The question of where to link to increase ranking can be confusing. Logical thinking is needed to achieve link popularity in a natural way. More ...

How to Make Better Use of Your Website Traffic
Instead of a constant push for more traffic, why not try to make the most of the traffic you already have? For example, you might currently make 1 sale for every 200 visitors. With a few changes, you could make 1 sale for every 100 visitors. More ...