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Web Design for Marketing

How to Build Profitable Mini Sites to Sell eBooks, Software or Physical Goods
Mini sites are highly powerful sales tools to promote and sell products be it digital like ebooks and software or physical goods like hardcover books. Mini sites are usually comprised of 5-10 pages and its main purpose is to make a sale. More ...

Design Your Home Page to Motivate Prospective Buyers to Explore Your Web Site
Generally you get only one chance to grab your visitors' attention. Use these four easy steps to compel prospective buyers to explore your web site. Step 1. Headline Start your home page with a compelling, benefit-oriented headline, followed by a subheadline. More ...

Plan Your Web Site for Profits
Most businesses fail to plan for online success. Knowing your purpose, audience, and uniqueness are the first steps to developing a successful web site. Follow these three steps to position your web site for Internet profits. More ...

The Psychology of Colors in Advertising and Marketing
Are you stimulating emotions while marketing with your business logo, stationary, business cards, brochures, signs and with your website? If you know it or not, colors speak very loud to our subconscious and have a positive or negative reaction within 90 seconds. More ...

Pop-Up Windows: A Nuisance or a Gold Mine?
How many times a day do you see them as you surf the Web? Pop-up and pop-under windows have become a widely used marketing tool. But do they work? Are they just a nuisance, or are they really the gold mine that all the "gurus" claim? More ...

Why Do People Link To Sites?
One of the best ways to get consistent traffic to your site is by getting other webmasters to add your link to their pages. This results in direct traffic from people clicking on the links, and because modern search engines use links to determine how to rank a site. More ...

How To Force Visitors To Click Your Links Using The "Car Wreck Rubberneck" Technique!
Imagine having the power over your visitors to actually force them to click links, even if they don't really want to. Think about asking a friend to try NOT to click a link and watch as they fight it but finally fold and click it. More ...

Web Site Redesign - From Stagnation to Rejuvenation
When surfing the Web these days, you often come across web sites that suffer from stagnation - they look old, obsolete or appear to have been designed by an amateur. Your web site needs continuous improvement to capture and engage your visitor's attention. More ...

How To Target Your Customers and Put Them In A Buying Mood
Have you spent a lot of money on advertising with the expectation that you would get many sales from the 1000s of people that visited your site or read your ad? Have you poured money into driving traffic to your web site, only to have no one buying your product? More ...

The Link Swapping Trap
Many novice webmasters believe they can trick Google into giving their website a high rank by swapping links with other webmasters. One reason they believe this, is because "wanna-be" web marketing "experts" keep spouting that trash. More ...

Customizing Your Website For Higher Conversion Rates
Websites are often seen as an online multi-purpose brochure, an information portal, a resource for prospective clients and existing clients - or all of these things. When designing a website it is more effective to know the priorities for the website. More ...

Taking Your Website from Poor to Profit
Are you effective? It's a good question to consider. If you could look into the lives of the average person who has an online business, you would find very few of them making any real money - even some of the ones you know by name. More ...