Web Design for Marketing
Pop-Up Windows: A Nuisance or a Gold Mine?
How many times a day do you see them as you surf the Web? Pop-up and pop-under windows have
become a widely used marketing tool. But do they work? Are they just a nuisance, or are they
really the gold mine that all the "gurus" claim? More ...
The Psychology of Colors in Advertising and Marketing
Are you stimulating emotions while marketing with your business logo, stationary,
business cards, brochures, signs and with your website? If you know it or not,
colors speak very loud to our subconscious and have a positive or negative reaction
within 90 seconds. More ...
How To Target Your Customers and Put Them In A Buying Mood
Have you spent a lot of money on advertising with the expectation that you would get
many sales from the 1000s of people that visited your site or read your ad? Have you poured
money into driving traffic to your web site, only to have no one buying your product? More ...
How and Why to Build a Linking Strategy for your Web Site
Why would you want a linking strategy for your site? The most important reason is to drive
traffic to your site, which in turn would increase visitors that would either purchase from
you, make your web site more popular, or reach a larger audience to inform for your cause. More ...
Five Tips for Automating your Customer Service
We all know that superior customer service is the best way to retain customers and
increase profits. Happy customers mean more business. But the question is, how do
you provide great customer service on a limited budget? Here are a few tips to help out. More ...
How to Analyze Your Web Site Traffic
Getting traffic to your web site without analyzing it, is like being blindfolded in
a crowd. You hear voices, but you don't know which direction they are coming from
or who they are. Without analyzing your web site traffic, it's difficult to improve
your web site marketing. More ...
Ten On-Page Website Credibility Builders for Your Customer
The Internet has become a haven for crooks and it's no wonder that many people have
become wary of doing business online. So I've devised a list of ten elements you
should have on your website that will help build credibility with those people who
are visiting your site. More ...
How to Build Profitable Mini Sites to Sell eBooks, Software or Physical Goods
Mini sites are highly powerful sales tools to promote and sell products be it digital
like ebooks and software or physical goods like hardcover books. Mini sites are usually
comprised of 5-10 pages and its main purpose is to make a sale. More ...
How to Create Web Pages That Sell
Most amateurs think a sales letter or web page ought to be as short as possible. There's
an old adage in direct marketing that goes: The more you tell, the more you sell. It's
every bit as true today as it was back in the 1950s. More ...
The Link Swapping Trap
Many novice webmasters believe they can trick Google into giving their website a high rank
by swapping links with other webmasters. One reason they believe this, is because "wanna-be"
web marketing "experts" keep spouting that trash. More ...