Web Design for Marketing
The Psychology of Colors in Advertising and Marketing
Are you stimulating emotions while marketing with your business logo, stationary,
business cards, brochures, signs and with your website? If you know it or not,
colors speak very loud to our subconscious and have a positive or negative reaction
within 90 seconds. More ...
Customizing Your Website For Higher Conversion Rates
Websites are often seen as an online multi-purpose brochure, an information portal,
a resource for prospective clients and existing clients - or all of these things.
When designing a website it is more effective to know the priorities for the website. More ...
How to Analyze Your Web Site Traffic
Getting traffic to your web site without analyzing it, is like being blindfolded in
a crowd. You hear voices, but you don't know which direction they are coming from
or who they are. Without analyzing your web site traffic, it's difficult to improve
your web site marketing. More ...
How to Build Profitable Mini Sites to Sell eBooks, Software or Physical Goods
Mini sites are highly powerful sales tools to promote and sell products be it digital
like ebooks and software or physical goods like hardcover books. Mini sites are usually
comprised of 5-10 pages and its main purpose is to make a sale. More ...
The Link Swapping Trap
Many novice webmasters believe they can trick Google into giving their website a high rank
by swapping links with other webmasters. One reason they believe this, is because "wanna-be"
web marketing "experts" keep spouting that trash. More ...
How and Why to Build a Linking Strategy for your Web Site
Why would you want a linking strategy for your site? The most important reason is to drive
traffic to your site, which in turn would increase visitors that would either purchase from
you, make your web site more popular, or reach a larger audience to inform for your cause. More ...
How To Target Your Customers and Put Them In A Buying Mood
Have you spent a lot of money on advertising with the expectation that you would get
many sales from the 1000s of people that visited your site or read your ad? Have you poured
money into driving traffic to your web site, only to have no one buying your product? More ...
Web Site Redesign - From Stagnation to Rejuvenation
When surfing the Web these days, you often come across web sites that suffer from
stagnation - they look old, obsolete or appear to have been designed by an amateur.
Your web site needs continuous improvement to capture and engage your visitor's attention. More ...
Design Your Home Page to Motivate Prospective Buyers to Explore Your Web Site
Generally you get only one chance to grab your visitors' attention. Use these four
easy steps to compel prospective buyers to explore your web site. Step 1. Headline
Start your home page with a compelling, benefit-oriented headline, followed by a subheadline. More ...
Five Foolproof Ways to Improve Your Web Site Sales
If you've noticed that sales are lagging or if you're simply looking for ideas for a
site you're building, the following five tips can help you boost revenue and develop
an even more successful web presence. More ...