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Web Design for Marketing

How to Create Web Pages That Sell
Most amateurs think a sales letter or web page ought to be as short as possible. There's an old adage in direct marketing that goes: The more you tell, the more you sell. It's every bit as true today as it was back in the 1950s. More ...

Taking Your Website from Poor to Profit
Are you effective? It's a good question to consider. If you could look into the lives of the average person who has an online business, you would find very few of them making any real money - even some of the ones you know by name. More ...

Link Building That Makes Sense: Who To Link To
When you are building links to increase your link popularity, who do you link to? The question of where to link to increase ranking can be confusing. Logical thinking is needed to achieve link popularity in a natural way. More ...

How to Analyze Your Web Site Traffic
Getting traffic to your web site without analyzing it, is like being blindfolded in a crowd. You hear voices, but you don't know which direction they are coming from or who they are. Without analyzing your web site traffic, it's difficult to improve your web site marketing. More ...

Pop-Up Windows: A Nuisance or a Gold Mine?
How many times a day do you see them as you surf the Web? Pop-up and pop-under windows have become a widely used marketing tool. But do they work? Are they just a nuisance, or are they really the gold mine that all the "gurus" claim? More ...

How to Make Better Use of Your Website Traffic
Instead of a constant push for more traffic, why not try to make the most of the traffic you already have? For example, you might currently make 1 sale for every 200 visitors. With a few changes, you could make 1 sale for every 100 visitors. More ...

Customizing Your Website For Higher Conversion Rates
Websites are often seen as an online multi-purpose brochure, an information portal, a resource for prospective clients and existing clients - or all of these things. When designing a website it is more effective to know the priorities for the website. More ...

How To Target Your Customers and Put Them In A Buying Mood
Have you spent a lot of money on advertising with the expectation that you would get many sales from the 1000s of people that visited your site or read your ad? Have you poured money into driving traffic to your web site, only to have no one buying your product? More ...

Five Foolproof Ways to Improve Your Web Site Sales
If you've noticed that sales are lagging or if you're simply looking for ideas for a site you're building, the following five tips can help you boost revenue and develop an even more successful web presence. More ...

Web Site Redesign - From Stagnation to Rejuvenation
When surfing the Web these days, you often come across web sites that suffer from stagnation - they look old, obsolete or appear to have been designed by an amateur. Your web site needs continuous improvement to capture and engage your visitor's attention. More ...

How to Build Profitable Mini Sites to Sell eBooks, Software or Physical Goods
Mini sites are highly powerful sales tools to promote and sell products be it digital like ebooks and software or physical goods like hardcover books. Mini sites are usually comprised of 5-10 pages and its main purpose is to make a sale. More ...

The Link Swapping Trap
Many novice webmasters believe they can trick Google into giving their website a high rank by swapping links with other webmasters. One reason they believe this, is because "wanna-be" web marketing "experts" keep spouting that trash. More ...