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Web Design for Marketing

How to Make Better Use of Your Website Traffic
Instead of a constant push for more traffic, why not try to make the most of the traffic you already have? For example, you might currently make 1 sale for every 200 visitors. With a few changes, you could make 1 sale for every 100 visitors. More ...

How to Create Web Pages That Sell
Most amateurs think a sales letter or web page ought to be as short as possible. There's an old adage in direct marketing that goes: The more you tell, the more you sell. It's every bit as true today as it was back in the 1950s. More ...

Plan Your Web Site for Profits
Most businesses fail to plan for online success. Knowing your purpose, audience, and uniqueness are the first steps to developing a successful web site. Follow these three steps to position your web site for Internet profits. More ...

The Link Swapping Trap
Many novice webmasters believe they can trick Google into giving their website a high rank by swapping links with other webmasters. One reason they believe this, is because "wanna-be" web marketing "experts" keep spouting that trash. More ...

How to Build Profitable Mini Sites to Sell eBooks, Software or Physical Goods
Mini sites are highly powerful sales tools to promote and sell products be it digital like ebooks and software or physical goods like hardcover books. Mini sites are usually comprised of 5-10 pages and its main purpose is to make a sale. More ...

Design Your Home Page to Motivate Prospective Buyers to Explore Your Web Site
Generally you get only one chance to grab your visitors' attention. Use these four easy steps to compel prospective buyers to explore your web site. Step 1. Headline Start your home page with a compelling, benefit-oriented headline, followed by a subheadline. More ...

Web Site Redesign - From Stagnation to Rejuvenation
When surfing the Web these days, you often come across web sites that suffer from stagnation - they look old, obsolete or appear to have been designed by an amateur. Your web site needs continuous improvement to capture and engage your visitor's attention. More ...

How and Why to Build a Linking Strategy for your Web Site
Why would you want a linking strategy for your site? The most important reason is to drive traffic to your site, which in turn would increase visitors that would either purchase from you, make your web site more popular, or reach a larger audience to inform for your cause. More ...

Taking Your Website from Poor to Profit
Are you effective? It's a good question to consider. If you could look into the lives of the average person who has an online business, you would find very few of them making any real money - even some of the ones you know by name. More ...

Why Do People Link To Sites?
One of the best ways to get consistent traffic to your site is by getting other webmasters to add your link to their pages. This results in direct traffic from people clicking on the links, and because modern search engines use links to determine how to rank a site. More ...

Link Building That Makes Sense: Who To Link To
When you are building links to increase your link popularity, who do you link to? The question of where to link to increase ranking can be confusing. Logical thinking is needed to achieve link popularity in a natural way. More ...

The Psychology of Colors in Advertising and Marketing
Are you stimulating emotions while marketing with your business logo, stationary, business cards, brochures, signs and with your website? If you know it or not, colors speak very loud to our subconscious and have a positive or negative reaction within 90 seconds. More ...