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Web Design for Marketing

Pop-Up Windows: A Nuisance or a Gold Mine?
How many times a day do you see them as you surf the Web? Pop-up and pop-under windows have become a widely used marketing tool. But do they work? Are they just a nuisance, or are they really the gold mine that all the "gurus" claim? More ...

Customizing Your Website For Higher Conversion Rates
Websites are often seen as an online multi-purpose brochure, an information portal, a resource for prospective clients and existing clients - or all of these things. When designing a website it is more effective to know the priorities for the website. More ...

How and Why to Build a Linking Strategy for your Web Site
Why would you want a linking strategy for your site? The most important reason is to drive traffic to your site, which in turn would increase visitors that would either purchase from you, make your web site more popular, or reach a larger audience to inform for your cause. More ...

Why Do People Link To Sites?
One of the best ways to get consistent traffic to your site is by getting other webmasters to add your link to their pages. This results in direct traffic from people clicking on the links, and because modern search engines use links to determine how to rank a site. More ...

Design Your Home Page to Motivate Prospective Buyers to Explore Your Web Site
Generally you get only one chance to grab your visitors' attention. Use these four easy steps to compel prospective buyers to explore your web site. Step 1. Headline Start your home page with a compelling, benefit-oriented headline, followed by a subheadline. More ...

Taking Your Website from Poor to Profit
Are you effective? It's a good question to consider. If you could look into the lives of the average person who has an online business, you would find very few of them making any real money - even some of the ones you know by name. More ...

How to Create Web Pages That Sell
Most amateurs think a sales letter or web page ought to be as short as possible. There's an old adage in direct marketing that goes: The more you tell, the more you sell. It's every bit as true today as it was back in the 1950s. More ...

How To Force Visitors To Click Your Links Using The "Car Wreck Rubberneck" Technique!
Imagine having the power over your visitors to actually force them to click links, even if they don't really want to. Think about asking a friend to try NOT to click a link and watch as they fight it but finally fold and click it. More ...

Five Tips for Automating your Customer Service
We all know that superior customer service is the best way to retain customers and increase profits. Happy customers mean more business. But the question is, how do you provide great customer service on a limited budget? Here are a few tips to help out. More ...

How To Target Your Customers and Put Them In A Buying Mood
Have you spent a lot of money on advertising with the expectation that you would get many sales from the 1000s of people that visited your site or read your ad? Have you poured money into driving traffic to your web site, only to have no one buying your product? More ...

How to Build Profitable Mini Sites to Sell eBooks, Software or Physical Goods
Mini sites are highly powerful sales tools to promote and sell products be it digital like ebooks and software or physical goods like hardcover books. Mini sites are usually comprised of 5-10 pages and its main purpose is to make a sale. More ...

Plan Your Web Site for Profits
Most businesses fail to plan for online success. Knowing your purpose, audience, and uniqueness are the first steps to developing a successful web site. Follow these three steps to position your web site for Internet profits. More ...