Web Design for Marketing
How to Create Web Pages That Sell
Most amateurs think a sales letter or web page ought to be as short as possible. There's
an old adage in direct marketing that goes: The more you tell, the more you sell. It's
every bit as true today as it was back in the 1950s. More ... How to Analyze Your Web Site Traffic
Getting traffic to your web site without analyzing it, is like being blindfolded in
a crowd. You hear voices, but you don't know which direction they are coming from
or who they are. Without analyzing your web site traffic, it's difficult to improve
your web site marketing. More ... Five Tips for Automating your Customer Service
We all know that superior customer service is the best way to retain customers and
increase profits. Happy customers mean more business. But the question is, how do
you provide great customer service on a limited budget? Here are a few tips to help out. More ... Design Your Home Page to Motivate Prospective Buyers to Explore Your Web Site
Generally you get only one chance to grab your visitors' attention. Use these four
easy steps to compel prospective buyers to explore your web site. Step 1. Headline
Start your home page with a compelling, benefit-oriented headline, followed by a subheadline. More ... Plan Your Web Site for Profits
Most businesses fail to plan for online success. Knowing your purpose, audience,
and uniqueness are the first steps to developing a successful web site.
Follow these three steps to position your web site for Internet profits. More ... Link Building That Makes Sense: Who To Link To
When you are building links to increase your link popularity,
who do you link to? The question of where to link to increase ranking can be confusing.
Logical thinking is needed to achieve link popularity in a natural way. More ... The Psychology of Colors in Advertising and Marketing
Are you stimulating emotions while marketing with your business logo, stationary,
business cards, brochures, signs and with your website? If you know it or not,
colors speak very loud to our subconscious and have a positive or negative reaction
within 90 seconds. More ... How To Target Your Customers and Put Them In A Buying Mood
Have you spent a lot of money on advertising with the expectation that you would get
many sales from the 1000s of people that visited your site or read your ad? Have you poured
money into driving traffic to your web site, only to have no one buying your product? More ... How and Why to Build a Linking Strategy for your Web Site
Why would you want a linking strategy for your site? The most important reason is to drive
traffic to your site, which in turn would increase visitors that would either purchase from
you, make your web site more popular, or reach a larger audience to inform for your cause. More ... Why Do People Link To Sites?
One of the best ways to get consistent traffic to your site is by getting other webmasters
to add your link to their pages. This results in direct traffic from people clicking
on the links, and because modern search engines use links to determine how to rank a site. More ...
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