Web Design for Marketing
The Link Swapping Trap
Many novice webmasters believe they can trick Google into giving their website a high rank
by swapping links with other webmasters. One reason they believe this, is because "wanna-be"
web marketing "experts" keep spouting that trash. More ...
How to Analyze Your Web Site Traffic
Getting traffic to your web site without analyzing it, is like being blindfolded in
a crowd. You hear voices, but you don't know which direction they are coming from
or who they are. Without analyzing your web site traffic, it's difficult to improve
your web site marketing. More ...
Design Your Home Page to Motivate Prospective Buyers to Explore Your Web Site
Generally you get only one chance to grab your visitors' attention. Use these four
easy steps to compel prospective buyers to explore your web site. Step 1. Headline
Start your home page with a compelling, benefit-oriented headline, followed by a subheadline. More ...
Customizing Your Website For Higher Conversion Rates
Websites are often seen as an online multi-purpose brochure, an information portal,
a resource for prospective clients and existing clients - or all of these things.
When designing a website it is more effective to know the priorities for the website. More ...
How to Build Profitable Mini Sites to Sell eBooks, Software or Physical Goods
Mini sites are highly powerful sales tools to promote and sell products be it digital
like ebooks and software or physical goods like hardcover books. Mini sites are usually
comprised of 5-10 pages and its main purpose is to make a sale. More ...
Five Tips for Automating your Customer Service
We all know that superior customer service is the best way to retain customers and
increase profits. Happy customers mean more business. But the question is, how do
you provide great customer service on a limited budget? Here are a few tips to help out. More ...
Plan Your Web Site for Profits
Most businesses fail to plan for online success. Knowing your purpose, audience,
and uniqueness are the first steps to developing a successful web site.
Follow these three steps to position your web site for Internet profits. More ...
Pop-Up Windows: A Nuisance or a Gold Mine?
How many times a day do you see them as you surf the Web? Pop-up and pop-under windows have
become a widely used marketing tool. But do they work? Are they just a nuisance, or are they
really the gold mine that all the "gurus" claim? More ...
Why Do People Link To Sites?
One of the best ways to get consistent traffic to your site is by getting other webmasters
to add your link to their pages. This results in direct traffic from people clicking
on the links, and because modern search engines use links to determine how to rank a site. More ...
The Psychology of Colors in Advertising and Marketing
Are you stimulating emotions while marketing with your business logo, stationary,
business cards, brochures, signs and with your website? If you know it or not,
colors speak very loud to our subconscious and have a positive or negative reaction
within 90 seconds. More ...