What is the Difference Between a Squeeze Page and Landing Page?
Landing pages or lead capture pages are used in all expanses of the sales industry, by
both salesmen and marketers. These tiny one-page magnets are designed to do one thing, and
one thing only. To sell your products or service to draw potential prospects into submitting
their contact details so that they may learn more about your offer and you can develop a list
to contact them again. A well-developed landing page is the golden key to the beginning of
your email list.
You can find landing pages in all aspects of business from Fortune 500 companies, marketing
departments, all the way to your local service-based family run business. Many times they will
offer a free PDF information guide, consultation or software program. Usually the offer is
simple and might contain only a few snippets of text, maybe a video or other form of presentation
and then a big, bold, unmistakable "contact form" to gather your name email and possibly more
information if you're interested.
Most sales companies and Internet marketing professionals that spend money on advertising
will drive their traffic to a well-designed landing page because it leaves them with a tangible
asset in the form of a mailing list. It's important to have the information on your landing
page custom tailored in order to gather the precise information that you need from your prospect,
beyond just a name and email address.
When Should You Employ a Landing Page?
If you are using money on direct marketing or advertising in the form of solo ads, newsletter
ads, banner ads, PPC ads, pop-ups, newspapers, business cards and more. A well-designed landing
page will help you draw the most response out of your campaigns by giving your prospects and
easy and predictable course of action.
Also if you're looking to collect more than just a name and email from your prospects
than a well-designed landing page is what you are really looking for. One caution: you might
not try to build a landing page by yourself unless you have some sort of HTML design experience
or the ability to use a template design from a software program. Sometimes it's best to hire
a professional to develop your lead capture page or landing page design, this will ensure you
get the maximum return on your investment.
Important point: a well-designed lead capture page can help you convert nearly 5% of
your traffic into prospects which would mean out of every 100 visitors you might get five leads
in your email capture list. This estimate is conservative, with the right offer and the right
design your landing page could do much better. That's why it might be profitable to learn how
lead capture pages work in a funnel system.
How Does a Squeeze Page Differ and What Is It?
Basically squeeze pages will only ask for an email and sometimes a name in exchange for
something that will do be delivered by email like a special report, a 10 day email course or
maybe a special discount. If the email and name is all you require in a squeeze page is likely
the best option for you. It's important to note that simpler is always better and unless you're
trying to generate leads to fit into a very complex niche market that requires detailed information.
And going one step further with the simplicity of a squeeze page you might have noticed that
many big-name marketers are now only asking for their users best email address and nothing
more on squeeze pages which greatly simplifies their lead generation but this approach doesn't
always work for all applications.
Because in today's market so much data that is being required from prospects, marketers
have been moving away from the simplicity of a squeeze page. They are moving into the realm
of a lead capture page or landing page. The goal is to get high quality, prequalified prospects
on the phone to discuss their offer in more detail so a detailed landing page or lead capture
page is the only way to accomplish this, a squeeze page just won't get the job done.