Five Elements Every Squeeze Page Should Have
By Gerhard G Homveld
A squeeze page, also known as a landing page, can be used in many different ways. You
can use a squeeze page to build a mailing list, to promote a product or service, to drive visitors
to your videos and so much more. Internet marketers have been using squeeze pages for many
years now, and it's proven itself to be a valuable tool when it comes to online promotion.
Even though a squeeze page is an excellent way to boost your success in the online industry,
many people are still not making use of them. The main reason is because people think it's
hard to set up a squeeze page, or they simply do not know where or how to start.
Today I would like to share with you the most important elements a squeeze page should
have. When building a new squeeze page, you simply need to include these five elements and
you're set. Remember that a squeeze page doesn't have to be perfect, as long as it contains
the most important elements, you can use it to build a mailing list, promote a product or anything
else that a squeeze page can be used for.
1. Effective headline
The very first thing a visitor sees when they visit your squeeze page is the headline.
This is why it's so important to use an effective headline that stands out, grabs attention
and tells the visitor what the landing page is about. Simply adding a product name won't do
you much good - rather go for a catchy headline that sends a message to the visitor.
Make sure your headline sends out a clear message. Do not be vague.
2. Use bullet points in your sales letter
People love summaries of what your product or service can do for them. And the best way to
display the best features and tell them why they should subscribe or buy is by using bullet points.
Display the features and benefits of your offer to your readers in bullet form. Keep
things simple and easy to understand, and avoid using jargon. A Good place for your bullet
points to be is next to an image of your offer⁄product⁄service.
3. The offer and a relevant image
You also need to tell your visitors what you are offering and show them an image of what they
will receive when they enter their email address or buy something. Use a relevant image of the product⁄service⁄offer
you are promoting on your landing page, and add integrate it into your copy.
The length of your offer details, or copy, depends on the type of promotion you are doing
with your squeeze page. If you are giving away something for free, a simple and clean squeeze
page with a product image and a small amount of information related to the freebie should be
enough. If you are selling a product, then you will need a longer piece of content in order
to convince your visitors that the product can provide them with value.
4. Include testimonials if possible
Research shows that by adding testimonials to your landing page increases the chance
of conversion. When someone visits your landing page and sees testimonials, they know that
your product has helped other people. This gives them comfort and increases the chances that
they will opt-in or buy from you.
Be sure not to use fake testimonials. Only use real testimonials you received from real
buyers⁄subscribers. a Good idea would be to sign up at a forum related to your niche and advertise
your product there - then ask buyers to leave a testimonial on the forum (be sure to send them
a link to the thread where you introduced your product so that they can leave the testimonial
at the relevant location). You can then take a screenshot of the testimonials and add them
to your landing page, with a link out to the URL where visitors can find these testimonials.
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