Advertising Your Web Site
Your web site is just like your business, in fact it is an extension of your business
in some cases and it IS your business in others. Your advertising campaign must address each
of these methods to the best and fullest extent possible given your advertising budget.
Let's take a look at how you can use these different advertising methods to your best advantage:
Using Articles to market your web site.
Short articles are a great way to generate traffic to your website. Articles can be used to
keep the material fresh on the site so that your customers keep coming back, they can also be
used to advertise your site on web sites owned by others. Placing your article on article
submission sites allows others to download it and use your article in their newsletters and on
their web sites.
Of course there are links in the article that point to your site for more information or other
reviews etc. These links are great as they help increase your standings in the search engines.
The articles can be about any topic and you will find there are hundreds of article submission
sites available to place your articles on. Most are free as they need fresh information so that
their customers keep coming back as well.
Using Affiliates to market your web site.
Affiliate programs can add thousands of independent sales people to help market your
products and services.
Over the years I have been involved with many businesses, and one of the things I remember
from my Amway days was that as an individual, I could only do so much. I have 24 hours a day,
7 days a week, 52 weeks a year in which I can work. I will hit a maximum point of sales that
I can handle by myself. After that I'm done. The only way to do more is to automate and have
others duplicate what I do. The same is true on the web.
We need to automate and duplicate what we do so we can have others expand our sales
for us. The first part of this equation is duplication. We can have others follow what we do and
sell our products and services for us and pay them a portion of the profits. This is different than
having employees. Employees have no requirement to sell. They are overhead that must be paid
regardless of sales. That is NOT what you want for a new business. Keep your hard-earned cash
for other things.
What we need is someone that is willing to do the work for part of the profits. This is where
affiliate programs come in to our formula for success. Affiliates are basically a partnership between
web sites to advertise and promote products, services, or information for a share of the profits.
When someone they refer to you buys, you pay them a percentage of the sales. Result? More traffic,
more sales and less time required by you to find the customers as someone else does it for you.
What else can a good affiliate program do for you?
• How about driving more traffic to your site!
• Build brand awareness as more people visit your site from the hundreds or thousands
of affiliates that are advertising for you.
• Obtaining qualified leads that you can follow-up on to increase or up sell to.
• Increasing the links to your site, which will increase the ranking of your site on the
search engines resulting in more traffic and more sales.
There are all kinds of affiliate programs. Some programs charge to be a member and some
do not. Some are web based and some are software programs that you load on your computer to
set up and track the sales and affiliate yourself. Which one you use is up to you. Here are
a few that I have found.
Affiliate Net - This is one of the more affordable server side affiliate programs. With
this software there are no monthly fees only a one-time software charge. At the time of this
writing this package sold from $49.95 to $99.95.
Referral Software - This package is also server side although more expensive, it has many
more features and is worth while to consider if you are serious about earning a lot of money with
your Internet business. At the time of this writing this package sold for $299.00.
Click Bank - This is a web based affiliate program. By signing up on their web site you
have access to over 100,000 affiliates. ClickBank is free to be an affiliate and has a charge
if you want to run an affiliate program for your products.
clixGalore Affiliate Networks - This is a web based affiliate program. There are monthly
and set up fees.