How to Become an Email Marketing Expert
By Randall A Magwood
One of the best things that you can ever do for your online business is becoming an email
marketing expert. By learning how to master email marketing, you give yourself an advantage
that others only wish that they could have. As an email marketing expert, you give yourself
the chance to achieve predictable results. You'll be able to rely on your numbers and estimate
how much money you're going to make each month.
Some people tend to believe that email marketing is on the decline but I TOTALLY disagree.
I believe this because I practice email marketing everyday, and believe that I am an email
marketing expert myself. The first thing on my marketing task list everyday is to implement
an email marketing strategy that will boost my conversions, boost my click through rates, and
boost my leads to sales ratio. This is how I'm able to scale in my business each month.
So what kinds of things should you be doing and know how to do to propel your email marketing
results right away? I want to give you a few tips on what you should be doing so that your
overall online marketing efforts are balanced by the results that your email strategy is doing.
Because once you master the email side of things, everything else in your business becomes
a lot easier. Here's one thing you can start doing to become an email marketing expert in a
short period of time:
1. Track your link clicks
In most email autoresponder programs (such as Aweber, GetResponse, Constant Contact,
Mail Chimp, etc), you will have the opportunity to view how many people on your list clicked
on the link(s) in your emails. All you have to do is simply make the decision to turn this
option on or off. It's that simple. And you want to do this because it makes a huge difference
in email sequencing.
You don't want to send out emails blindly without knowing what kinds of results you're
getting. Let's say for instance that you're getting 100 leads per day onto your mailing list,
and it takes you an average of 10 emails to get a sale - when they're spaced out three days apart.
Here's what you want to recognize, because it could alter the amount of profits that you make exponentially.
Regardless of how far apart you're spacing each email out, if in the 5th email you send
you realize from the numbers that 4% of your 100 new leads are unsubscribing in that email,
but in all of the rest of the emails you're getting click through rates such as 30% and you're
getting sales... this should be a clear indication that the email needs to be revised - or
totally removed altogether.
By changing or removing that 1 single email, you could save yourself four leads - that could
continue to stay on your list and even purchase from you in the future. And depending on your
product price, and your cost per lead, this could be the difference between a lot of revenue
for you - or mediocre to NO revenue for you at all. So as an email marketing expert, this is
one of the things that you need to spot and take notice of so that you can make as much money
as possible. Here's another way to become an email expert in no time at all:
2. Only mail to good and qualified leads
Some people believe that all leads are good. You will find that some people generate
leads in any way that they can so that they can feel good about themselves, and post pictures
of their large lists in forums and Facebook groups. This is not a good idea. Only generate
and put people on your email list who are interested in what you have to offer - or who have
purchased something that is really close to what you have to offer.
I know some people who love the idea of solo ads. Solo ad marketing is when someone has
an email list, and they allow people to mail to their list for a fixed price. Then once the
mailing is over, they allow somebody else to mail to their deadbeat list in all in attempts
to con them on the idea that their list is golden and supreme. This is not at all true. You
should never attempt solo ad marketing.
As an email marketing expert, the best kinds of leads to mail to are leads that you generate
yourself. You typically do this via some form of display or pay per click (PPC) advertising,
joint venture, viral marketing, or referral marketing campaign that you implement. But with
solo ad marketing, how do you know how the leads where generated? Are you going by what the
list owner has told you?
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