Make Money Publishing a Paid Newsletter – The Complete Guide
The easiest method of all to earn recurring payments is by promoting affiliate products that charge the customer
month after month, and pay you a percentage of that fee. But there are several drawbacks to going the affiliate route:
• You're not building a name of your own
• You share in profits of your own sales
• You can't get affiliates - or if you can, you only earn about five percent
• You have no control - the owner of the affiliate product you're promoting can close the program, change
the program, change the commission structure, eliminate the affiliate program altogether, etc.
Generally these things don't happen if the program is doing well. But they have happened in the past, much to the
surprise of the affiliates who worked so hard to promote the program and bring in the customers. (Hint: While you
can never know for sure what's going on with a particular product, it's always best to promote established programs
that at least appear rock solid.)
The solution, of course, is to start your own recurring payment product. And one of the easiest and perhaps most
fun ways of doing this is to start a paid newsletter.
Will people really PAY for a newsletter when they can get information for free online?
There are factors to consider, of course, like choosing the right niche, and we'll cover that in a moment.
Assuming you have a great niche and you're targeting the right people, here are several reasons why subscribers are
happy to pay you for your newsletter:
• You're saving them time. It could take them hours or days to gather the information you can give them in your newsletter.
• You're giving them information they otherwise would never find. People don't always know where to look to find what they need.
And in fact they don't always know what's available to them unless there is an expert to guide them.
• You're saving them money. If your newsletter can save them money and let them keep more of their hard earned cash,
you've got a winner. For example, teaching people how to save on utilities, home improvements, car buying and so forth.
Bottom Line has sold millions of books in this exact niche.
• You're making them money. Newsletters on the hottest stock tips, Forex tips and commodity tips consistently do very well.
• You're giving them insider's info
• You're giving them the latest news in their industry.
• You're giving them a benefit they dearly want
Your newsletter doesn't have to provide all of these benefits to be successful. But the more you can touch on, the better.
How do I choose a niche?
As Gary Halbert once said, look for the starving crowd. You want a niche where people are eager for information
- so eager, they'll gladly pay for it. Here is a short list of examples - there are hundreds more but this should
get you started in the right direction:
• Investments - this can be stocks, Forex, commodities and so forth
• Property investing - how to make money buying and flipping properties
• Make money online and internet marketing - best to choose a powerful sub-niche here, like traffic generation, SEO, etc.
• Coding - for example, Ruby related training, etc.
• Professional - geared towards one type of professionals - accountants, chiropractors, dentists, speakers, etc. Would cover the latest in the industry.
• Writers - niche this down to fiction, copywriting and sales, technical, etc.
• Travel - niche this down to types of travel, traveling cheap or free, destinations, etc.
• Health - choose a sub-niche, perhaps a chronic problem such as diabetes.
• Exercise - choose only a niche in which people are super-fanatical, such as weight lifting.
• Hobbies - choose one in which people spend a lot of money, such as golf.
The best indicator that you've chosen a good niche? Research if there are already paid newsletters in the niche you're considering.
If there are, odds are you have a winner.