Basic Guidelines for a Friendly Search Engine Website
Tips for Creating an Effective and Efficient Website Homepage
1. The top categories of your website should be visible. Make sure that they stand out.
2. Include sub categories, which are relevant to the top categories on your website.
3. Your message and/or motto should be informative, engaging and memorable.
4. Users should know what your website is about on the Homepage.
5. Create content, which is unique & contains valuable information.
"My rule of thumb is build a site for a user, not a spider." - Dave Naylor.
Important Elements that you Should Consider While Planning your Website:
Your website is your gateway to reaching customers and gaining a loyal audience. There
are two really important elements, which should be checked before the development and designing
of a website. For starters, your website should be user friendly. Visitors and users should
be able to navigate throughout your website with ease. Secondly, always keep in mind that your
website will be essential in the way people will find your services and/or products.
The most important page on a website is the Homepage, as this will be the first page
that visitors and users usually stumble upon during searches on different search engines. If
your website's Homepage is designed in a user friendly fashion - it is more than likely that
users and/or visitors will navigate through other pages of your website.
Navigation layout and/or design is paramount to the success of your website, as users
are often put off by web pages that aren't user friendly. Arrange categories in a way, that
will make it simple for users and for customers to browse through. Also, make sure that your
website loads promptly, as slow loading website can be detrimental to your website.
Use Friendly SEO Urls:
On websites, create pages that are clear and that describe each topic, product or service.
SEO friendly websites go hand in hand with the development and design of the website. Be sure
to utilize SEO friendly urls.
• An unfriendly URL is a URL with irrelevant characters. Avoid using characters
that do not pertain to the page's topic. An example of an unfriendly and irrelevant URL would
contain characters that do not include the brand name or subject of the web page. Unfriendly
urls, can also, contain characters such as:!,#,% and other symbols and/or letters, that do
not pertain to your web page. Do not use these formats.
• An SEO friendly URL, typically has the topic or name of the page within the URL.
Keep these tips in mind when creating the different pages of your website. Friendly urls
will attract more visitors and users, as these pages won't appear suspicious.
The Importance of Website Pages' Titles:
The title used for each page on a website is of utter importance for your website's success.
Keeping it simple and clear usually is the best route to go. Titles on different pages of a
website should contain a keyword, which you know users are searching for on different search engines.
The titles of pages on a website will appear on the website URL, as well, as in search
engines. Titles should describe the content of the page. It is recommended for each document
to contain a title tag.
Content for Websites - Use Unique and Relevant Keywords:
Before creating and adding content to your website, be certain that you've done thorough
research on what your targeted audience and customers are looking for. For instance, you can
utilize Buzzsumo to analyze the content that's being used on an array of topics and/or competitors.
Find out about the latest trends and about topics that are being shared - this way you can
stay ahead of your competition.