Tactics and Strategies to Make a Successful SEO Campaign
By Daisy Graham Jones
There is nothing hidden about the recent Google's Penguin and Panda algorithm updates towards
the search engine results, which highly affect many websites ranking in the search engines,
and some have seen complete blackout from the search engines after the roll out of several
Google Panda updates in the real search engine data.
Being in the internet industry, we are all aware of these algorithm updates, and their effects
on our online business. Majority of web masters are now fears from these algorithm updates, and
very actively trying new strategies to evade any kind of penalization by Google, as a single
penalization attack can ruin the whole website ranking in seconds.
However, after the roll out of new search engine results improving algorithms in the
real data, many of us believes that Google has killed the SEO at all and now has a focus on
new metrics to rank the websites in the results. However, that's not true! SEO is still here,
but Google has changed the way of SEO tactics, as large number of old tricks are now not valid
in the search engine game, and one have to be very careful before start playing with the search
engines. There are now many metrics to test the website authority and legitimacy before ranking
good in the search engine results, and these additional processes have increased the time of SEO.
So, here arise an important question of what type of SEO tactics and techniques we adopt
after Google panda and penguin to improve the rankings of our website or blog?
SEO still relies on the back links to your website or a web page to be ranked better
in the search engine, but still it is not the only one factor behind good search engine rankings.
Google still depends on the back links, and link analysis to know about the relevancy of the
website and its inner pages, but now the process is a bit change, as Google has now some evil
mind bots too in their team to testify the content and every single link that is coming to
websites. Link building still plays an important role, but a single mistake in link building
can now alert Google about your tactics, and get you blacklisted easily in the search engines.
Many web masters are now actually worried about their in-coming links as Google has recently
start countering the websites who have links from bad neighbors or try to manipulate the search
engine rankings with anchor texts to gain search engine market to appear on the top search
results. However, the web masters still sees their selves in danger with new Google Penguin
updates, and want some solid tips to be safe with these new Google Penguin updates.
Many have suggested to re-focus on their link building strategies to easily evade from
the Google Penguin updates, and almost every one of us are now working very deeply to bug out
our link building strategies. But still majority of beginners and non-SEO guys with good content
on the internet are in trouble, and not aware of some tips which can save their wonder from
being getting hit by Google Penguin. So, there are few tips that can help you in evading Google
Penguin penalization.
SEO Tactics and Strategies to adopt after Google Panda and Penguin
Be Natural
Once you enter in the link building industry, you will be greeted by many quick services
and offers by SEO companies who promise to get you on the top of search lists with their exclusive
super-fast services for you. Before you go to accept any of this service, let me tell you,
there is no shortcut in clean SEO (means SEO without any penalization from search engine.)
You have to work hard and clever to survive in the market. However, by the term "be natural"
- I mean to say, you should focus on your link building campaigns, and give proper value to
both no-follow and do-follow links.
Many beginners believe do-follow link backs are the only way to get yourself in the top
of search result (indeed truth), but it's not true. If you only make do-follow links to your
websites, the search engine bots can easily track you and list you as link hungry (In other
words, ready to be kicked from search engine). You should make no-follows links too to your
website, as it gives you authority in the search engine's view. It shows you are not hungry
for the do-follow links to rank higher, and doesn't gives value to back links. (It's kind of
emotional attack on search engine bots, and yes it works very well!)
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