How to Avoid Getting Black-Listed by Google
By Lee Luke Samson
As the largest search engine, Google has a lot of influence on people looking to get
into Internet marketing. If you don't want your website to get black listed from Google, then
you have to play by their rules when getting back links. Since back links are one of the most
critical parts of boosting your web site's ranking in Google, a lot of people resort to link-building
methods that aren't allowed by Google.
It's very tempting to take that offer of 100 links for $99 but you get what you pay for
and they won't be links Google will like. This inevitably leads to having websites get black
listed for not following Google's SEO guidelines.
Here we're going to look at what some of those bad link-building methods are, what
getting black listed from Google means for your website, how to get a site unbanned from
Google, and good ways to build back links.
One common form of automated back link building that's not allowed by Google is building
links through the use of automated content farms. Imagine a group of blogs automatically stealing
content from other websites all over the Internet, and then using thousands of pages of that
stolen content to build back links to their main websites.
These schemes are often called blog farms, and are strictly not allowed by Google. Many
of the links you can buy on the internet come from these types of websites and they can often
have a very quick result in getting good rankings. Virtually always, however, Google finds them
and black lists them along with all the links on the site so your new found rankings will soon disappear.
When a newcomer to Internet marketing asks about easy ways to build links, they are almost
always told that they should do blog commenting. These are those little comments you find below
articles on blogs where people start discussing the topic they have just read. Unfortunately, a lot
of people take this to mean that they should post comments on blog posts that add no value to
the page, or relevance to the topic and just stick their link at the end of the comment they leave.
Google's biggest problem with this type of link-building isn't that you are commenting
for links, but instead that you are not adding quality comments to links. If you do enough
of this, you can get your pages in trouble as the main blog engines like WordPress or Moveable
Type have reporting systems in place to spot this and report it.
A few common buzzwords lately in the Internet marketing and SEO world are "link wheels"
and "link pyramids". These linking schemes work by setting up a collection of dummy sites,
usually web 2.0 sites, and linking them together in a way that boosts the ranking of your main website.
Many SEO companies adopted this technique and some still use it today. What a lot
of people don't realize is that these linking schemes are specifically not allowed by Google
because they are artificially manipulating the search engine results. Always check what an
SEO company is doing when you employ them to build links for your website.
When you are banned from Google, that means your site is no longer listed in their search
results, known as the index. Without being listed in the index, you can get no traffic from
Google, and no traffic means no money. Because Google is such a large, well-known search engine,
getting cut off from Google traffic can severely damage the profitability of a website and
even put a company out of business.
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