Ten Quick and Easy Tips to Boost Your Search Engine Visibility
By Sumi Olson
The Search Engine Optimisation (SEO) business is an ever-growing sector which can be
a mystery to most online users. Essentially, it refers to how successfully your web-pages appear
within the results pages of searches made by people using search engines (and not driven to
the pages through advertising). If your web-pages show up towards the higher levels of the
search results lists, more people are likely to click on the link and visit.
This article covers some quick and easy ways that you can build your search engine rankings
so that you, your business, your videos, blogs, podcasts, articles, and products and services
are found more easily by your target market. The following tips will help you to eliminate
blocks or obstacles which undermine your rank results. It will help you work out what your
potential audience are looking for and what words (known as "keywords") they are using in their
search engine questions.
The key factor driving SEO techniques is understanding and anticipating how search engines
index and categorise pages. One of the easiest and quickest ways to improve your results rankings
is to meet the criteria the search engines use to rank web pages. This covers the type and
amount of content provided on your specific websites, the level of optimisation (i.e. editing
page content and the background HTML coding) that you've done on each site, and the overall
popularity of each website.
On-page optimisation techniques make up roughly a quarter of the criteria used by search
engines. The remaining 75 percent or so relies on link-building. To build your rankings, follow the
following practises and keep track of your progress so you can measure the impact of the various
methods. It will help you determine what has the greatest impact on your SEO ranking.
1. Use a free tool like Google keyword search (part of the Google AdWords tool kit) to
find out what keywords are being used to find information on your topic or subject area. Include
these phrases and keywords within the content of your webpages.
2. Use keywords that relate to your business or industry as opposed to your company name.
People who are use search terms such as "dog breed", "French restaurant", or "marketing services"
are looking for help on something specific, not your company's brand name.
3. If you're creating a new website, sales or landing page, include core keywords in
the domain name - this will help search engines find your page more easily.
4. Ensure your product or service titles include relevant keywords. Make clickable links
from your destination pages to webpages or sales pages which include the titles within the link.
5. Place links to your destination page in your navigation bar or in the footer section
with anchor text that includes core keywords. Anchor text(or label) refers to the visible,
underlined text which is clickable within a hyperlink.
6. Make your site a good resource of information for your topic. Add feeds and links
from other sites and content publishers on your niche to create traffic from your site to others.
Search engines rate a site on how much of a resource they think it is to others and on how
relevant your site is to your topic.
6. Another key criteria for high rankings is having other high- quality sites link to
your site. Creating relationships with bloggers and other content publishers who are leaders
in your field will help you to create a network of links across your niche and drive traffic
towards your site.
8. Register your blog⁄webpage⁄articles⁄videos in legitimate directories
and promote the URL links to your relevant profile page and content across your sites and
in online⁄offline marketing. Include links to your destination sites (e.g. blog site,
YouTube, webpage, etc.) in your online signatures to encourage traffic from your contacts.
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