This article is for anyone who's been "scared away" from taking advantage of the vast amount of free traffic that search engines provide. Search engine positioning is much easier that they've been led to believe, and it's high time that they learned the truth.
Welcome to Bucaro TecHelp!

Bucaro TecHelp
HTTPS Encryption not required because no account numbers or
personal information is ever requested or accepted by this site

About Bucaro TecHelp About BTH User Agreement User Agreement Privacy Policy Privacy Site Map Site Map Contact Bucaro TecHelp Contact RSS News Feeds News Feeds

Search Engine Optimization - Don't Fear The Search Engines!

Not everything that you have been told about search engines is true... If you would like to increase the amount of traffic flowing to your website, without spending a dime, I urge you to read this article with an open mind.

Many do-it-yourself webmasters and online entrepreneurs have been led to believe that search engine optimization is a black art, and that no mere amateur can hope to compete with the "experts." If you are among them, you're missing out on a great opportunity to drive free, targeted traffic to your website.

There are only three steps you need to take, if you want to quickly increase your site's visibility in the search engines. The three steps are: positioning, optimization, and link building. In this short tutorial, I'll explain what's involved in each one, and show you just how easy it can be.

Step 1: Positioning (a.k.a. search term selection)

Let's start with a quick definition: "Search terms" are the words and phrases that people type into search engines. For example, if I go to and type in "pokemon cards," that's a search term.

To get traffic from search engines, you need to know what people are searching for, and who you're competing against. This sounds very basic, but it's important. Search term selection really boils down to finding a balance between popularity, targeting, and competition.

Realtors, for example, might be tempted when they discover how many people search for "real estate," and believe that this is a perfect set of keywords... but they would be mistaken. That's a very popular search term, but unless you sell real estate all over the world, it's not specific enough to reach your target audience.

Some folks can come up with good, targeted search terms with nothing more than common sense, but I prefer to do my homework. The best way to do this on your own is with the Wordtracker service, which allows you to find popular search terms, and investigate the competition.

If you aren't interested in doing it yourself, you can hire someone to do the research for you, and get a report back that tells you which search terms are the most popular, and which will be the easiest to compete for. I offer keyword reports through one of my websites, and you can find any number of competing services by looking up "keyword research" on your favorite search engine.

RSS Feed RSS Feed

Follow Stephen Bucaro Follow @Stephen Bucaro

Social Media Marketing All-in-One For Dummies

Social media continues to evolve at breakneck speed, and the savvy marketer needs to keep up. This bestselling guide to social media marketing covers the newest vehicles, including Groupon and Rue La La, location-based services like Foursquare, and new social networking sites like Google+ and Pinterest.

Checklists, case studies, and examples will help you decide the best places to spend your marketing dollars, and you'll learn about valuable social media tools and analytics methods that can help you assess the success of your efforts. It is the perfect guidebook for the social media strategist, website manager, marketer, publicist, or anyone in charge of implementing and managing an organization's social media strategy.

Fire HD
[Site User Agreement] [Privacy Policy] [Site map] [Search This Site] [Contact Form]
Copyright©2001-2019 Bucaro TecHelp 13771 N Fountain Hills Blvd Suite 114-248 Fountain Hills, AZ 85268