Creating Content with Content Curation
One of the hot topics today in Internet marketing is content curation. Content
curation will help you build influence with your community, fans and followers.
The key hallmark, to my mind, that separates content curation from simple sharing
is that content curation usually involves an addition of comments or more information
from the one who is curating, where a simple share is just a repeat of what the original
poster originally shared.
So, for example, it might be considered a straight share when I retweet someone on Twitter,
or share their update on Facebook. Where a simple share becomes a form of content curation
is when I add my own comments or thoughts to the retweet or share. Something like, "Very good
article" or "I'm attending this event, I hope you will too."
These types of additions serve primarily a social⁄relational function. A more robust
form of content curation occurs when you reference someone's else's blog post and add your
own list of tips and strategies to it. This becomes a way of filtering information and presenting
the best of it to your community. Building influence develops your position as a thought leader.
Introducing content by filtering is an influential building process. As the rate of content
production increases and people feel more and more overwhelmed by information, the most influential
leaders will be the ones who filter best. To gain a position of influence and leadership within
a community you must engage in filtering information that is unique to that community.
A better way to become an influencer is to create and curate your own content. You can
build your thought leadership by developing relevant, timely, unique and captivating content
that serves your target audience. You can curate your own content periodically by reintroducing
a valuable post, or reigniting the conversation around a particular topic.
In the beginning, content curation was a method of creating new content, but it also
became another method to build influence. By curating content, you are subtly allying yourself
with the original content producer. By submitting a new format for your content or discussion
allows you to control and direct where attention and focus goes.
And, when you can direct attention and focus, you clearly have influence.
When you become the content producer of your target market, the ultimate goal is to produce
content that everyone wants to share. Make it interesting. Have an opinion. Use graphs, images,
infographics to make your point. Make content enjoyable for your niche market. Calling attention
to what someone should know and then guide them on what is not important.
To the extent that you can help people interact with your information in a productive
way, while guiding the conversation so your community benefits, you will be a curator with influence.
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