Five Deadly Article Marketing Mistakes
Like it or not, your SEO articles say a lot about you. In fact, a single article can be
the one thing that makes a potential customer choose your business - or the one thing that
makes a potential customer turn to one of your competitors!
In the SEO articles game, there is no room for silly mistakes. Remember, people don't
spend their hard-earned money on just anything. They want to make sure that they're handing
money over to a legitimate expert. Even minor mistakes can make you look less than credible.
There are five common article marketing mistakes that most online entrepreneurs make. Some
of them are minor; others are major. Either way, you shouldn't be making any of them:
1. Grammar and spelling mistakes
Good spelling and grammar aren't just important to your high school English teacher. If
you don't know the difference between "affect" and "effect", or the difference between
"to", "too", or "two" it will have a major impact - and not in a good way. In the eyes of
potential customers, spelling and grammar mistakes make you look like an amateur.
Among other things, a good article marketing campaign should establish you as an
expert. But you can't do that if readers are too busy picking out misspelled words and
trying to figure out where a comma should be.
2. Not taking full advantage of your titles
The titles of your SEO articles need to grab attention. After all, you can have a good
click-through rate if no one's actually reading your content!
But, don't let your titles become too sensational. If you make a promise in your title,
make sure the body of your content delivers.
And don't forget to properly optimize your titles. Put your target keyword as close to
the beginning of the title as possible. That way, both readers and search engine spiders
will know exactly what your content is about.
3. Focusing on quantity and ignoring quality
Lots of people try to publish a whole bunch of sub-par articles in hopes that the 1
link they get from an article directory is enough to boost their ranking.
Instead, you are much better off to focus on quality SEO articles that people will like
- that people will want to syndicate on their own sites. In the end, quality SEO articles
wind up with far more backlinks in the end!
4. Writing only for the search engines
Yes, the search engines play a big role in your article marketing campaign. However,
search engine spiders don't have credit cards; they're not going to buy anything from you!
Instead, focus your article marketing efforts on the people who will actually do
business with you - your target audience. After all, the search engines themselves admit
that they should play second-fiddle when it comes to your SEO content!
5. Not understanding how important good SEO content really is
Amongst the millions of competing websites out there, your SEO content is what sets you
apart. The fancy graphics and the pretty colors on your website have nothing to do with
it. If you don't offer genuine expertise and information, no one knows if you're worth
their time and money!
If you're looking to avoid article marketing mistakes, Nicole Beckett and the team at
Premier Content Source can help you do it. Nicole specializes in SEO content writing.
That's why her article writing service is the preferred choice for business owners all
over the web.
A former award-winning journalist,
work has been featured on TV newscasts, in major newspapers, on websites around the world,
and in commercials. Now, as the owner of Premier Content Source, Nicole specializes in
SEO content writing and
establishing her clients as experts.