Two Strategic Tactics in Using Articles to Build Web Traffic
by Chris Le Roy
Everyone in the SEO industry is singing the praises of articles and using
articles to build traffic to their website. However there are in fact two
tactics you can use in creating articles to get you qualified traffic. One of
the biggest issues that we have as website developers is the threat of duplicate
webpages and being penalized for duplicate web content.
Essentially the problem with articles is that articles do in fact violate the
search engine rules for duplicate data and the process of simply writing one
article and submitting it to a few thousand article directories really does run
the gauntlet with the search engines. Whilst to this point the search engines do
not appear to have adjusted their algorithms regarding articles, I am sure that
will happen in the future.
So you need to have a very clear strategy on how you are using articles in your
traffic building strategies. Lets face it, you like me do not want to read the
same material over and over again on the internet so when I am working with my
clients we actually develop really careful strategies on how we are going to use
articles and what the articles use is going to be.
When we write articles at our center we do it for two reasons -
1. Write Articles to Build Qualified Incoming Traffic
2. Write Articles to Build Incoming Links
The best sort of links that will help influence your website traffic, are what
are known as natural links. That is links where people link to you simply
because they believe in what you have to offer. Articles provide a natural
source of incoming links but there is a danger.
In the future it is possible that Google, Yahoo or MSN may look at the pages
where your incoming links are sitting and compare the information on those pages
with others that contain incoming links to look for duplicate content. If any of
the search engines ever do look at this then many of the bigger players
overnight could loose their positions overnight simply because they have too
many similar content pages on the Internet.
It is really important that you develop a very clear article strategy that
involves building articles that help develop incoming links as well as writing
articles that are specifically designed to bring in qualified traffic.
Tactic One - Use the Articles to Build Qualified Traffic
One of the steps I follow when we first start building an article strategy for
our clients is to get them to write five unique articles and then submit them to
the article directories. We wait for a number of weeks and then use the search
engines to identify who actually picked them up. Quite often you will find that
most of those that have been picked up are simply from the article directories.
What you also want to do at this time is to look at your traffic logs on your website.
What you are looking for is those websites that are sending to you qualified web
traffic without going through the search engines. That is, the people are
reading the articles and then coming directly to your website. The websites that
give you this sort of traffic are your most important clients because often what
you will find is that the ratio of visitors to sales is very high because they
have read your article, believe what you are saying and then decide to buy.
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