Article Submission Trumps Ezine Ads and Google AdWords
You may have heard advice from Internet marketing gurus that ezine ads are one
of the best forms of advertising. You may also have heard that Google AdWords
and other pay per click search engines are one of the best advertising methods.
But when it comes to marketing your web site, article submission trumps ezine
ads and Google AdWords anytime.
The advantage of article submission is trust. Suppose you subscribe to an ezine
in the form of an email newsletter. You've just sat down at your PC, coffee in
hand, to read your email. There in your inbox is a copy of one of your favorite
ezines, the one you read every time.
Clicking on the newsletter, you see that this edition starts with a sponsor ad
and then has a couple of great sounding articles and a couple more ezine ads.
Sipping your coffee, one of the articles catches your attention. You read the
article, and you were right. It's a great article.
At the bottom of the article, there is a link to the author's web site and a
short biography. You notice the author has a link to pick up a free report with
more information about the article's topic. Then you notice that right below
that there's a sponsor's link in an ezine ad. The sponsor's link is for a
different web site, but it also offers a free report about the same topic.
Now you might click both links. But if you could only click one, which would you
choose: the one by the author of the great article you just read or the one in
the ezine ad?
If you would click on the one from the author of the article you just read,
you're not alone. Most people would, wouldn't they?
Now suppose you're surfing around on the web. You do a Google search on a topic
you're interested in, and you follow a link to a great article with some
excellent advice on the topic. Again, there is a link to the author's web site
and a link to a free report with more information on the topic. Right beside it
are five Google AdWords ads on the same topic. As luck would have it, they are
also each offering a free report on the same topic.
You would still be most likely to click on the author's link at the bottom of
the article, though, wouldn't you?
Article submission trumps ezine ads and Google AdWords because you establish
a relationship and build trust with your reader. You are obviously the expert.
After all, you wrote the article. And the webmaster or ezine publisher wouldn't
have published the article if they didn't think you knew what you were talking
Years ago, I used to do direct sales in people's homes. I learned that one of
the first things you need to do is the "warm up." You've just entered someone's
home, they don't know who you are as a person, and they know you're going to be
trying to get money from them before you leave.