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Victims of Sandy Hook

Stop the Slaughter of Innocents. Congress is bought and paid for by gun lunatics and gun promotion groups. If you want to live in a safe America, help buy Congress back for America. Send a donation to Mayors Against Illegal Guns, 909 Third Avenue, 15th Floor New York, NY 10022



How to Be a Great Salesperson

Sales Person

Sales is an art. Part assertive, part passive, if you balance the persuasion and charisma of a great salesperson, you'll be able to sell ketchup popsicles to a woman in white gloves on the 4th of July (although something slightly more practical is recommended). Read on to discover how to cultivate trustworthiness, an assertive presence, and an optimistic outlook on your sales.

Put the Customer First

You can't sell anyone anything if they don't trust you. Convincing someone that they need something you're selling requires that you balance sincerity with your desire to make the sale, being assertive, firm, and honest. If they don't trust you, they're less willing to make an intelligent buying decision.

Always be a person of integrity, because they will be able to see if you are not. Always remember, you are here to serve and help your customer.

Empathize

Find out what your customer really wants and why they want it. People buy "things" as a means to an end. Understanding your customer's desires and adopting them yourself will make you a great salesman.

Allow your customer to lead interactions, and ask questions to determine their desires. If a customer says they want a suit, ask "What's the occasion?" Selling a suit to someone going to a funeral is a lot different than selling to someone who is celebrating a recent promotion.

If a customer expresses interest in a particular item, ask what it is they like about it. Allow them to choose the product that they feel good about, getting to know your customer and their taste, and uncovering their real motivation for buying.

Listen to everything your customer says carefully, and listen to exactly how they say it. This is your fire power when presenting the product as a solution, and you want to present the solution back to them the same way they presented the need to you.

Be an Expert in Your Product

Explain your product

Know everything there is to know about your product, and your competitors products, so that you can justify to your customer why your recommended product is the right one for them. If you're selling basketball shoes, learn which players wear what shoes, what styles are collectible, and some of the history of the shoes. Likewise, learn all the technical details about sizing, comfort, and care for the product.

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