Start and Run a Greeting Cards Business
If you are a creative person then making and selling greeting cards is a great way to start a
business. It also makes a useful part-time business that can be run from home and started with
a limited amount of capital, and can be done by the young or semi-retired. It can also be an
excellent way for artists and crafts people to increase their income by selling cards alongside
their main product. The skills needed vary greatly depending on what type of cards you want to
produce. They can involve all the creative skills from design to photography, from painting to
lettering, from enamelling to metalwork. This book takes you step-by-step through the process
of starting and running your business with lots of useful practical advice to help you, including:
o Deciding what type of cards to produce
o Finding your market
o Dealing with printers
o Copyright and licensing
o Pricing and profit
E. A. Lovitt of Gladwin, MI says, "If you want to start up a greeting card business in Great Britain, this book
is worth 5 stars. For Americans, the general information in this book is still useful, but when the author gets
specific about items such as tax codes, types of businesses, or even standard envelope sizes, then we
Yankees need to refer to other resources (if such resources exist--I haven't found yet found a book on
starting and running a greeting card business in the USA. The closest I've come is
The Handmade Marketplace: How to Sell Your Crafts Locally, Globally, and On-Line.
Start and Run a Greeting Cards Business assumes that you are already designing and making your own
greeting cards, and want to start selling them. It has lots of practical advice on starting up a small retail
business. I learned from reading this book that I am probably more inclined to sell my card designs to
manufacturers, rather than try to run my own business. According to the author, 'freelancers design about
a third of the cards produced by the large manufacturers.' Unfortunately for me, the lists of places where
artists can sell their greeting card designs, as provided by this book, are all in the UK.
"If you want to involve yourself in all phases of the greeting card business from design through
production and marketing, the author walks you through the whole process. There is a chapter on
printed cards that takes the beginner through the process of choosing a printer, selecting the 'board'
(type of card), the finishes, and more general business information on how to place orders.
"In each chapter the author highlights her key concepts and top tips. For example, in the chapter
on printed cards, her top tip is: 'when you find a good printer work with them and treat them well.
They can make the difference between success and failure for your business.'
"Several chapters in this book deal with the different markets where greeting cards are sold, i.e.
retail stores, craft fairs, parties, and the internet. Suggestions on how to package and display your
product are abundant, although the author is not optimistic about internet sales. Her top tip in the
chapter on 'Alternative Ways of Selling' reads: 'although Ebay is not a great way to sell cards it is
very useful for sourcing suppliers.'
"If I do decide to branch out from my single spinneret of greeting cards in our local library, this is
the book I'll turn to for developing my market. I wish the author would compile a new edition specifically for us Yankees!"
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