Ten On-Page Website Credibility Builders for Your Customer
The Internet has become a haven for crooks, pushers, thieves, and many more
terms I can not think of at this exact moment in time and it is no wonder that
many people who use the Internet have become wary of doing business online.
Personally, I do not blame them; however that does not help those of us who want
to provide a product or service to the billions of people surfing the net so I
have devised a list of ten elements you should have on your website that will
help build credibility with those people who are visiting your site.
I am quite sure you will know some of these ten on-page elements but there are
others you may have thought about but never done anything about. So let us begin ...
Number 1 - Have a Clear Guarantee
Every Internet marketing guru or business coach will tell you that you must have
a clear guarantee. Essentially a guarantee is simply a document that states to
the customer that you standby your product or you will give the customer their
money back. Many internet websites have guarantees, but very few in my
experience will actually standby the guarantee but I will talk about that more
in element number 10.
One other element about a guarantee is to make it believable. If it is not
believable then nobody is going to buy from you. Let me explain ...
A few years ago I ran a campaign through my training company that a brand new
intensive training program we had developed would get you a job within one month
or we would hire you ourselves. Now I want to say, to this day, I standby that
guarantee, but in reality the campaign was a total flop because nobody actually
believed we were serious. In fact what happened was that most of the recruitment
agencies actually called us asking us what positions we had available and could
they fill them for us. These guys totally missed the point!
The bottom line is that if you are going to have a guarantee then it must be
believable. If it is not then you have absolutely no hope of making a sale.
Number 2 - Verifiable Testimonials
Testimonials are everywhere on the internet. Just about every single sales site
has at least one testimonial but most of them are non-verifiable. What I mean by
verifiable is that there is no mechanism to prove whether that person really
exists or if they really do support that product.
In fact, when I started thinking about this article, I found five websites on-line
and contacted them to verify their testimonials. That is I rang them and asked
them how I could get into contact with the people giving their testimonials.
Guess what, most of them said they no longer stay in contact with those people
or the testimonials were not real. The word ... BUSTED comes to mind!