YouTube Video Optimization Tips to Achieve Top Search Engine Rankings
YouTube has become a dominant force in on the web. According to comScore, in March of
2008 over 11.5 billion videos were watched by 139 million Unites States viewers. YouTube
has become one of the top viewed websites in quite a short time. Google's purchase of
YouTube shows us how valuable of a tool YouTube is and the potential it has. YouTube
videos are starting to show up on Google natural search engine results, surpassing the top
spots. A YouTube video properly optimized can outrank sites such as Amazon and EBay. This
is an internet marketer's dream tool and it is so simple to use. This is why you must
properly optimize your YouTube videos.
A good starting point for YouTube optimization is to make videos that are short, sweet,
and straight to the point. People want instant gratification, not wanting to sit around
watching a 30 minute video on how to use a cell phone headset. Videos should be kept to a
few minutes to reduce production time, upload time, and download times. Have a script
prepared so you do not mutter or stumble upon your words.
Film the video in the highest quality format you can. Crisp, clean videos will receive
more attention than grainy, hard to see videos. Do not make videos private and always
allow for comments. This user interaction can help increase video views and move you up
the YouTube video rankings. Using Annotations, text boxes in your video, can help deliver
your message or promote your website or company. Make sure not too over use annotations
as they can become annoying and distracting from your videos main purpose.
Since the search engine spiders cannot read or comprehend videos you must use the text
fields to optimize your videos appropriately. This means doing keyword research and making
sure your keywords appear in the title, description, and tags of your video is imperative
to a successful YouTube marketing campaign. Maximize on the amount of text you can have in
these fields. More text means a better chance of someone finding and clicking into your
video. Make sure you use original titles and descriptions otherwise your video will get
lost in the millions of videos with similar names. Original content is what YouTube wants
to see. The more originality you add the better off you will be. You also want to have a
user name with your brand or website name so it is easily remembered.
You have to put everything into perspective to increase views, as the average video
only receives one hundred views annually. According to YouTube guidelines there are many
factors that influence rankings and can help optimize your videos. These include the video
title, the description, tags, incoming links, comments, subscribers, ratings, playlist
additions, flagging, embeds, shares, age of video, channel views, subscribers, views, and
the number and quality of sites that host or point to your video.
You want to interact on YouTube by watching other videos, commenting, subscribing,
creating channels, and making friends. Interaction helps with the viral marketing, where
one person tells another person about the video. This person tells five others and so on.
Doing this will increase your video network and views. All these factor into ranking high
for YouTube optimization.
If your video appears on an outside website you want to make sure that it is relevant
and appropriate for your video. Each time your video is viewed from an outside source it
still counts as a view, so keep posting your videos on blogs and other sites. Basically,
you need links from outside pages leading to your YouTube videos. You want the links to
have strong anchor text, meaning that the link leading to the video contains keywords
related to your video.