Pay-per-click search advertising is a great way for advertisers to drive relevant traffic to their sites,
but knowing how much to bid for those clicks can be a challenge. In this video you learn how to adjust your
bids to maximize the profit from your marketing investment on Adwords.
• How to Calculate Value Per Click • Conversion Per Visitor • How to calculate maximum Cost Per Acquisition (CPA) • How to convert maximum CPA to maximum Cost Per Click (CPC) • How to calculate conversion rate • How to use Adwords conversion tracking • How to use Google Website Analytics Tool • How to use Adwords Bid Simulator • How to determine potential clicks at different bids • How to calculate incremental cost per click • Understand the relationship between value per click and incremental cost per click • How to achieve maximum possible profit for your marketing investment