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Google AdWords Bidding Tutorial

Pay-per-click search advertising is a great way for advertisers to drive relevant traffic to their sites, but knowing how much to bid for those clicks can be a challenge. In this video you learn how to adjust your bids to maximize the profit from your marketing investment on Adwords.

How to Calculate Value Per Click
Conversion Per Visitor
How to calculate maximum Cost Per Acquisition (CPA)
How to convert maximum CPA to maximum Cost Per Click (CPC)
How to calculate conversion rate
How to use Adwords conversion tracking
How to use Google Website Analytics Tool
How to use Adwords Bid Simulator
How to determine potential clicks at different bids
How to calculate incremental cost per click
Understand the relationship between value per click and incremental cost per click
How to achieve maximum possible profit for your marketing investment

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